Archive

Back in July, Google began allowing text ads, powered through the Google Display network, to appear in the Google Image search results. Now Google is expanding this offer to allow leaderboard banner ads to appear in the Search results pages.

With the introduction of the new Google Places formatting on search engine result pages, it appears to only be a matter of time before we see the emergence of a new paradigm in search – local search engine marketing.

Bit.ly, the popular URL shortener, has a new tool called bit.ly bundles, allowing users to share a collection of up to 100 links on Twitter, Facebook or via e-mail, with one shortened URL.

A new study reveals that people who follow brands on Facebook are not only looking for special offers and promotions, but are likely to share those incentives with friends.

To compete with review sites and bring Google Places and social media closer together, Google Hotpot now provides an interface to leave reviews that can be shared with friends across Google.

Learn how Google’s inclusion of location-based results has changed the formatting of search engine result pages and the implications these changes have on local businesses using Google Places.

eBuzz Connect is the award-winning online Social Media Management solution that allows hotels, restaurants, and travel businesses to monitor, manage, and respond to reviews and comments in various online channels from an integrated single interface.

In this session of PubCon Las Vegas, Paul Edmonson of Hub Pages discussed the key factors that are involved in starting and growing a user generated community.

Tim Ash describes 5 SEO tools that will help increase conversions on a website: his “conversion ninja toolbox.”

Websites must be user and search engine friendly to outperform. Ted Ulle discusses strategy and how to avoid pitfalls.