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New Link Sharing Tool – Bit.ly Bundles

Bit.ly, the popular URL shortener, has a new tool called bit.ly bundles, allowing users to share a collection of up to 100 links on Twitter, Facebook or via e-mail, with one shortened URL.

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New Study Reveals the Behavior and Expectations of Facebook Brand “Likers”

A new study reveals that people who follow brands on Facebook are not only looking for special offers and promotions, but are likely to share those incentives with friends.

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Paid Search on Facebook

In this session of PubCon Las Vegas, Keith Posehn of Zorz spoke about how to best optimize Facebook PPC campaigns and landing pages.

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How to Increase the Post Click Conversion Performance

Channeling traffic to your website is just the first step of locking in new customers and conversions. John Ellis, George Aspland, Janet Driscoll Miller and Brian Massey tackled the key ways to convert traffic into conversions in this session of PubCon 2010.

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How to Effectively Manage Large Scale PPC Campaigns

This session of PubCon Las Vegas focused on the challenges of managing large scale paid search campaigns across multiple channels and the best techniques to effectively manage PPC campaigns.

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The Best Tactics in Landing Page Optimization

In this session of PubCon Las Vegas, Joanna Lord, Tim Ash, and Kate Morris provided some great tools and insight to help advertisers understand how to best optimize landing pages for both paid and natural search.

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Hardcore PPC Tactics

In the first session of PubCon Las Vegas we learned some advanced and not so obvious tactics to more efficiently manage and optimize our PPC campaigns.

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Trends Impacting Online Search

We have compiled a list of trends that are continuing to impact online search. Stephan Spencer, Greg Boser, and Mike Grehan provide insight.

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PubCon Session: Solutions to In-House SEO, PPC & Campaigns

The session “In-House SEO, PPC & Campaigns” offered tips on how best to build a team that can combine efforts to collaboratively reach marketing goals and optimize the website or blog.

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How to Hire an SEO – Salaries, Types & Titles

The session “How to Hire an SEO – Salaries, Types, and Titles” helped show inside information to the SEO industry and the ideal SEO manager.

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