Archive

Bit.ly, the popular URL shortener, has a new tool called bit.ly bundles, allowing users to share a collection of up to 100 links on Twitter, Facebook or via e-mail, with one shortened URL.

A new study reveals that people who follow brands on Facebook are not only looking for special offers and promotions, but are likely to share those incentives with friends.

In this session of PubCon Las Vegas, Keith Posehn of Zorz spoke about how to best optimize Facebook PPC campaigns and landing pages.

Channeling traffic to your website is just the first step of locking in new customers and conversions. John Ellis, George Aspland, Janet Driscoll Miller and Brian Massey tackled the key ways to convert traffic into conversions in this session of PubCon 2010.

This session of PubCon Las Vegas focused on the challenges of managing large scale paid search campaigns across multiple channels and the best techniques to effectively manage PPC campaigns.

In this session of PubCon Las Vegas, Joanna Lord, Tim Ash, and Kate Morris provided some great tools and insight to help advertisers understand how to best optimize landing pages for both paid and natural search.

In the first session of PubCon Las Vegas we learned some advanced and not so obvious tactics to more efficiently manage and optimize our PPC campaigns.

We have compiled a list of trends that are continuing to impact online search. Stephan Spencer, Greg Boser, and Mike Grehan provide insight.

The session “In-House SEO, PPC & Campaigns” offered tips on how best to build a team that can combine efforts to collaboratively reach marketing goals and optimize the website or blog.

The session “How to Hire an SEO – Salaries, Types, and Titles” helped show inside information to the SEO industry and the ideal SEO manager.

Matt Cutts, head of the webspam team at Google, gave a keynote speech at PubCon 2010 about what Google has been up to for the last year, where it is going, and quick tips everyone should implement.

Everyone needs to know the ABC’s of SMART keyword research and know how to take advantage of opportunities. You’ll find that here along with a few helpful keyword research tools that you can use.

Google recently launched its new location-based ad feature named Google Boost. The location-based ad will show up in the sponsored links section. This product is currently in beta testing with availability in San Francisco, Chicago and Houston.