Benu Aggarwal, president of Milestone Internet, interviewed Brett Crosby, Senior Manager for Google Analytics and founder of Urchin. Brett gives us insights and ideas on key performance indicators for your website and shows us the essential differences between Google Analytics and Urchin website tracking systems. He shares insider information on Urchin 6.0 and why the new UTM (Urchin Tracking Module) is even more accurate than Urchin 5.0.

There’s a lot of buzz around social media strategies for marketing purposes for businesses, and the hotel industry is still trying to grapple with how to gain from the newest trends on the internet. We have been experimenting with several different strategies around social media and its relevance to the lodging industry. The outcome of this research is Graviti^TM, Milestone’s cutting-edge Social Media Optimization Product.

Milestone Founder and President sits down with Google’s Matt Cutts for a second round of interview to tackle questions about websites, online presence, search engine optimization and how hotels can drive revenue.

One of the best ways to promote your business online, take up huge amounts of real estate on Google’s first page, and achieve your goals! Online Video is one of the fastest growing, most popular segments in terms of internet user activity. This post talks about some key strategies which should be implemented in order to get the most bang out of your online video! Many of the lessons learned where from the Video Search Optimization Session this year at Search Engine Strategies San Jose.

Milestone has again won multiple awards, and this time for its design and optimization of Ginn Reunion Resort’s Blog. Milestone has created and designed the concept of creating a blog to promote the destination and positioning the resort as the expert of the Orlando Market. This strategy is one of industry’s first implementations and greatly enhances credibility, branding, and online revenue for the resort.

In Febuary 2008 during SMX West, I had the pleasure of interviewing the head of Google’s Web Spam team, Matt Cutts. He is very well respected in the SEO community for communicating and enforcing Google Webmaster Guidelines. The topic of our conversation was the Impact of Search on the Lodging Industry and Web 2.0.

Given the challenges in today’s economy, internet marketing has become a critical method for driving online reservations for hotels. Whether your hotel’s needs are short term, long term or both, there are a variety of internet marketing tools available to help you achieve your goals.