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Our panel of experts shared key insights on how to bring your guests back and how to practice empathetic hotel marketing to rebuild demand with correct communication.
Key takeaways included:
- Current consumer and hotel-market trends from Rob Cole
- Crisis-recovery-growth framework and how to implement recovery and growth strategy
- The new recovery funnel for hotel marketing
- Loren Gray’s 5 new rules of marketing
- A list of alternative uses for hotel rooms that cutting-edge properties are offering
- Specific new steps you must take and how you need to communicate them
- Examples and case studies from the national hotels and independent properties
Use the framework and specific tactics to communicate correctly to build confidence and demand.