Webinar Recap: AI and Local Search 2025 – Navigating the New Rules of Visibility and ROI

In the recent session, our experts Benu Aggarwal, Elmer Boutin, and Brett Dugan talked about how AI-driven search and personalization are changing local visibility and ROI. They explained how discovery is evolving on platforms like ChatGPT, Gemini, and AI Overviews, and shared tips on how to adjust your content for an AI-first world. They also discussed how to prepare your local search strategy to improve business performance in 2025 and beyond.

Key takeaways:

• AI is native across all touchpoints and all Google products.
• AI mode brings multimodal agentic capabilities that can do bookings, impacting traffic even more.
• Search is now personal, proactive, and powerful – and you should be too!
• Technical health of your site is critical to discovery.
• Structured data and real-time indexing will be crucial for visibility in AI-powered search – both organic and paid.
• Organic and paid is no longer silos. Should work together based on intent.

You can download the deck and watch the recap: