Webinar Recap: Budgeting and Forecasting in the AI Era

During the session, our industry speakers Benu Aggarwal, Founder and President of Milestone Inc, Kurt Weinsheimer, CPO of Sojern, and Sathya Krishnamurthy, CPO of Milestone Inc highlighted key market trends and demonstrated how to leverage AI as a powerful tool for forecasting, budgeting, and prioritizing channels based on your business goals. They also covered the latest insights on AI, and emphasized the importance of website personalization for generating more bookings.

Key Takeaways:

1. Traveler ecosystem is growing, and Millennials and Genz’ers are prioritizing Experiences
2. Hotels must invest on delivering Full-Funnel Personalized Guest Experiences to maximize ROI
3. AI will play a significant role in enabling Hotels and their Guests to connect better. Nevertheless, To deploy AI, Hotels must have the proper infrastructure
4. Hotels must budget for AI- driven search Experiences and AI Enablement across their organization
5. Budgeting and Forcasting in AI Era can be realtime but requires quality data
6. Success in hospitality depends on delighting guests; download Sojern’s report that shares global insights on boosting engagement and financial performance