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Social Media Analytics for Your Hotel – Measuring ROI [Video]

One of the biggest ongoing challenges for marketers when using social media for hotels and businesses is measuring the success and return on investment of the different social media activities. Fortunately for all of us, measuring a return from social media is not a myth. In this video, we explore the key steps that are necessary for ensuring your social strategies are created in a way that brings value to your business.

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About 6 years ago by     Comments are off for this post Post Comments
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3 Tips for Expanding your Facebook Reach [Video]

Have you ever asked yourself, “How do I reach more people on Facebook?”. Given the massive amount of active users on Facebook, this powerhouse social channel serves as an undeniable opportunity to increase your hotel or other businesses’ visibility and, more importantly, revenue. Find out 3 simple tips for expanding your total reach on Facebook in this quick video.

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NFC: In the Hotel Industry

With our love for innovation, Milestone seeks to bring in new and robust technologies such as near-field communication (NFC) to their customers and provide a cutting-edge service in the internet marketing industry and beyond.

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About 7 years ago by     Comments are off for this post Post Comments
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2013 Top Hotel Internet Marketing Strategies

This year saw major changes in the search arena with algorithms being constantly tweaked to provide the best results for consumers and to reduce the impact of spam. It is because of these changes that Milestone felt compelled to put together the following recommendations for hotels as they develop their online marketing plans for 2013.

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Cross-Marketing Optimization – Search and Social [Case Study]

The Velas Resort Group has been a client of Milestone for years and sought Milestone’s help in creating an online strategy to further maximize the group’s wedding revenue with the use of online technologies and an innovative marketing plan. Milestone then developed an award-winning wedding website and implemented several search and social media marketing strategies that performed well beyond expectations. Here’s a look at their cross-marketing optimization campaign.

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Social Signals Versus Link Building: Who Will Come Out on Top? [SMX Advanced Seattle 2012]

How can a small brand secure quality links? “Get wild; target egos; be controversial.” –Casie Gillete Search Engine Optimization (SEO) 101 has clearly established that securing authoritative links is a vital aspect of building a website’s relevancy. More recently, it is evident that the quality of these links and who they are from is more […]

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Are Your Social Strategies Hardcore? [SMX Advanced Seattle 2012]

It’s no longer sufficient to simply make sure that your hotel is on social channels. Now you must ask yourself, “Are my social strategies hardcore?” This question prods the audience and panelists alike at SMX Advanced Seattle 2012’s ‘Hardcore Social Strategies’ session to think of how to innovate, engage, and build a valuable social presence. […]

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Search Personalization: the Convergence of Social and SEO [SMX Advanced Seattle 2012]

“The best way to impact personalized search is to be personal.” – Marty Weintraub While this is easier said than done, the SMX Advanced Seattle panelists of the ‘Surviving Personalization with Bing and Google’ seminar gave us a few helpful tips as to what strategies may best help you optimize for the increasingly personalized SERPs. […]

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Google Places Makes the Move Towards Social with Google+ Local

Google’s announcement of converting Google Places pages to Google+ Local pages is exciting new for local businesses and hotels. Here are some highlights of the change, and how to take advantage of it.

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Five Challenges of Social Media Marketing and How to Overcome Them

Social Media can be a challenging job for hotels. Here are tips on what hotels should post about, how much time hotels should spend on social media, which social networks hotels should use, how to delegate social media responsibilities and how hotels should respond to customers on social media.

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