Tag Cloud - Social Media Optimization
Increase Website Conversion for Hotel Websites
Hospitality industry experts across the nation are forecasting that 2012 will continue the growth and recovery of room demands that started in 2011. With that in mind, I think it is a good idea to revisit a topic we spoke a lot about in 2011, Conversion Optimization Best Practices that works for hotel websites.
more...About 4 years ago by Erik to Review 1 Comment
5 Ideas To Enhance Your Hotel’s Online Marketing Strategy Using Pinterest
Everyone is abuzz about Pinterest, reaching over 11.7 million unique visitors as of January 2012, surpassing the 10 million unique visitors mark more quickly than any website in history. Here are 5 ideas on how hoteliers can leverage this virtual pinboard site to enhance their hotel’s online marketing strategy.
more...About 5 years ago by Erik to Review Comments are off for this post
Managing Your Hotel’s Online Reputation Using SEO
Search engines, like Google and Bing, now place high ranking factors on social media and guest reviews channels, making online reputation management (ORM) a must-have in a hotel’s revenue management/sales and marketing strategy. While hotels may not be able to remove damaging content, this article lays out how to minimize its harmful effects using SEO techniques.
more...About 6 years ago by Erik to Review 3 Comments
Start Your Social Media Campaigns Right
There is no secret trick to measuring return on investment (ROI) from your social media campaigns. To have good ROI you need to start with a solid plan, set goals, and make sure you have the right channels in place to achieve those goals. And when it comes to socialmedia conversion, it all starts with a strong blog.
more...About 6 years ago by Erik to Review Comments are off for this post
Creative Social Media Hits the Jackpot
Social media fans want to connect with your genuine brand, start thinking of unique ways to highlight your local business. Creativity and simplicity are often the best ways to market your company.
more...About 7 years ago by Erik to Review Comments are off for this post
Are Your Social Media Efforts Working with Each Other?
With what seems like an endless list of social media channels that businesses are suggested to have presence in, how would hoteliers know they are using these channels optimally in conjunction with one another? Learn a few tips that can best help maximize your social efforts.
more...About 12 years ago by Ashutosh Yadav 1 Comment
A Picture is Worth a Thousand [Dollars?] – Importance of Imagery in Travel
As social media channels adjust their functionality to favor sharing images and media based content, it’s becoming increasingly important for companies to leverage this change with high-quality imagery. Learn how businesses, especially in the travel and hospitality verticals, can take advantage of this change.
more...About 12 years ago by Gaurav Varma Comments are off for this post
Using Social Media to Launch or Migrate Your Website
Building a high volume of traffic for a new website can be an incredibly time and cost-intensive process. Leveraging multiple social media channels can have a significant positive impact on the amount of quality traffic driven to your website, as well as how quickly search engines index your new content.
more...About 13 years ago by Ashutosh Yadav Comments are off for this post
6 Things to Look For When Analyzing your Competition
Competitive Analysis – a best practices for ensuring that your hotel’s website fairs well against your competitors is by routinely doing a competitive analysis. Here are 6 things to look for when analyzing the competition’s website.
more...About 13 years ago by Analytics Comments are off for this post