Tag Cloud - Social Media Optimization

Hospitality industry experts across the nation are forecasting that 2012 will continue the growth and recovery of room demands that started in 2011. With that in mind, I think it is a good idea to revisit a topic we spoke a lot about in 2011, Conversion Optimization Best Practices that works for hotel websites.

Everyone is abuzz about Pinterest, reaching over 11.7 million unique visitors as of January 2012, surpassing the 10 million unique visitors mark more quickly than any website in history. Here are 5 ideas on how hoteliers can leverage this virtual pinboard site to enhance their hotel’s online marketing strategy.

Search engines, like Google and Bing, now place high ranking factors on social media and guest reviews channels, making online reputation management (ORM) a must-have in a hotel’s revenue management/sales and marketing strategy. While hotels may not be able to remove damaging content, this article lays out how to minimize its harmful effects using SEO techniques.

There is no secret trick to measuring return on investment (ROI) from your social media campaigns. To have good ROI you need to start with a solid plan, set goals, and make sure you have the right channels in place to achieve those goals. And when it comes to socialmedia conversion, it all starts with a strong blog.

Social media fans want to connect with your genuine brand, start thinking of unique ways to highlight your local business. Creativity and simplicity are often the best ways to market your company.

Milestone Internet Marketing recently won several top distinctions for innovative hotel website design, digital marketing strategies, and social media marketing from Horizon Interactive and Communicator Awards.

With what seems like an endless list of social media channels that businesses are suggested to have presence in, how would hoteliers know they are using these channels optimally in conjunction with one another? Learn a few tips that can best help maximize your social efforts.

As social media channels adjust their functionality to favor sharing images and media based content, it’s becoming increasingly important for companies to leverage this change with high-quality imagery. Learn how businesses, especially in the travel and hospitality verticals, can take advantage of this change.

Building a high volume of traffic for a new website can be an incredibly time and cost-intensive process. Leveraging multiple social media channels can have a significant positive impact on the amount of quality traffic driven to your website, as well as how quickly search engines index your new content.

Competitive Analysis – a best practices for ensuring that your hotel’s website fairs well against your competitors is by routinely doing a competitive analysis. Here are 6 things to look for when analyzing the competition’s website.

The ever-changing social media landscape can be an overwhelming realm to dive into. However, as search engines continue make changes to their algorithm to make search more social and personal, it is critical for hotels to not only have presence in these channels, but be active and engaging as well. This article explains the changes in search and why being a social hotel is more important than ever.

Holidays are a great opportunity to engage with potential customers and to increase brand awareness. Social media channels are excellent tools to establish your business as a local authority and to have a presence in common holiday activities and holiday related searches. This article lists Milestone top 10 social media tips to capitalize this Holiday Season.

Customer reviews are one of the most powerful business & marketing tools available to hotel properties. Online reviews can provide hotel businesses with insights on improving their businesses as well as powerful recommendations to new, potential customers.

An increasing number of sites offering “deals” for purchasing Facebook Fans have popped up online. Some of the offerings from these websites include 10,000 Facebook Fans at $299 in 2 weeks. However, there is little benefit to having a large number of fans on a social platform unless the fans interact and engage with you and their social circles. Here is an example of how Milestone helped Microtel increase qualified fans.

The recent Google Panda update just made great content critical; social media is grabbing all the headlines; search gets more powerful every year. How do they all play together? How do you increase your odds of being found both in search and social media? How will you consistently create content your users will enjoy?

Social media participation impacts overall organic ranking. If you need to some quick and easy tips on how to increase likes, fans, and followers, check out this blog post for a user-friendly guide.

Social media sharing has a proven impact on the search engine results pages according to data presented by SEOMoz at the SMX Elite conference in Sydney. While Google and Bing are still experimenting with how large an effect social sharing has on personalized searches, the overall effect on the SERPs is becoming clear.

Milestone joins panel of experts at the upcoming BITAC™ Tech & Operations 2011 to be held in Fajardo Puerto Rico. The session will discuss major social media trends in travel and how to successfully deploy campaigns to capture consumer loyalty and increased room bookings.

Facebook is a great opportunity for advertisers. With a self-serve image and text-based ads platform, it’s critical to learn the best practices for Facebook ads and avoid ad fatigue by targeting the right profiles, rotating ad copies and images, offering incentives and more.

A new study reveals that people who follow brands on Facebook are not only looking for special offers and promotions, but are likely to share those incentives with friends.

Customers can now get even fresher suggestions to find the latest and most relevant content for their search. Getting real-time suggestions is part of Yahoo!’s latest functionality overhauls for its existing “Search Assist” feature.

Milestone’s President, Benu Aggarwal, will speak at the upcoming Search Engine Strategies Conference in San Francisco and will discuss search engine and social media marketing best practices.