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I Don’t Want to Bid on My Hotel Brand Terms!

PPC for hotel strategies should include bidding on brand terms, Milestone Marketing explains the benefits for the strategy.

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About 4 years ago by     Comments are off for this post Post Comments
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Top 2013 SEO Trends [SMX West 2013]

SEO best practices move fast, and as a hotelier, it can be too much too fast. So the experts in the field summarized what are the top items anyone with a website should be focusing on this year. Here are the top 2013 SEO trends.

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About 6 years ago by     Comments are off for this post Post Comments
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2013 Top Hotel Internet Marketing Strategies

This year saw major changes in the search arena with algorithms being constantly tweaked to provide the best results for consumers and to reduce the impact of spam. It is because of these changes that Milestone felt compelled to put together the following recommendations for hotels as they develop their online marketing plans for 2013.

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Facebook vs. Google vs. Bing PPC Ads

Looking to start a PPC campaign? Learn about the pros and cons of each of the major pay-per-click channels, including Facebook, Google, and Bing, before jump-starting your campaigns.

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About 8 years ago by     5 Comments Post Comments
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Advanced Keyword Research Tools – SMX Advanced Seattle

While a multitude of tools exist for marketers looking to conduct keyword research, these are a few that are recommended, along with some handy tips from the top experts in search engine marketing.

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Analytics Tools Insights – SMX Advanced Seattle

With so many analytics reports currently available to marketers, knowing which reporting options are available and most important can help create a better focus when looking to determine the success of a search marketing strategy.

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Four Ways You Can Leverage Bing Business Portal

Bing has recently announced a new tool, the Bing Business Portal (BBP), which will essentially replace the Bing Listing Center. All accounts currently in the Listing Center will also be moved over to the Business portal. The BBP is Bing’s response to Google’s Local Places in an effort to compete locally.

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Social Signals

Google and Bing have both confirmed that social media signals are influencing search engine results. As search trends continue to evolve, so will the factors that effect the SERPs. Several social media channels already play a key role in the search environment.

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Visual Analytics: Conversion Juice for the Brain

A new set of data visualization tools can now render data visually. Charlotte Bourne of Mediative and Wister Walcott of Marin Software discuss the applications and tools for visual analytics.

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Ask the SEOs – SEO Advice From the Experts

Danny Sullivan, Bruce Clay, Greg Boser, Vanessa Fox, Todd Friesen, Jill Whalen and Stephen Spencer answer search engine optimization questions from the audience at the 2011 SMX West Conference in San Jose, California.

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About 8 years ago by     1 Comment Post Comments
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