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Tag Cloud - pay_per_click_(PPC)

Guide to Google Quality Score and How It Impacts Ad Rank – Google’s Paid Search Algorithm

What are quality score and ad rank? Where your paid search ad appears is the result of a number of factors. Ad Rank is a measure of content quality for the paid ads and landing page that measure what digital experience they provide to a user. At a high level, think of Ad Rank as […]

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About 3 years ago by     Comments are off for this post Post Comments
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Top 10 Things to Consider Before You Budget for Internet Marketing

Visibility on Search Engines—Search engine optimization (SEO) entails writing keyword-rich meta tags and enhanced content for your website to rank high on search engines for keywords relevant to your market. Based on our historical surveys, hotels report the highest ROI result from SEO efforts and hence should be the highest priority for e-commerce budget allocation. […]

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About 5 years ago by     Comments are off for this post Post Comments
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Top 10 Digital Marketing Strategies to Generate Hotel Bookings

Whether your hotel’s needs are short term, long term or both, there are a variety of internet marketing tools available to help you achieve your goals.

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About 6 years ago by     23 Comments Post Comments
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SEO Tips for Beginners

The three key categories of factors for improving your ranking are: content, inbound links, and on-page optimization.

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About 6 years ago by     5 Comments Post Comments
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Does Pay-Per-Click Affect Organic Ranking?

One of the questions our clients often ask is whether conducting pay-per-click advertising will impact their organic rankings? The truth is that it is very difficult to prove a direct connection between a PPC campaign and organic rankings. However, despite this statement, one of the BEST ways to increase organic ranking is with an aggressive […]

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About 7 years ago by     3 Comments Post Comments
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Pay Per Click Channels for Your Business [Video]

  In the past few years, there has been an upward trend of travelers booking online. Travelers gather all the information required for decision making from many different websites across different channels, platforms and devices like mobile, tablets, and personal computers. Therefore, it has become important to target this qualified online traffic for your property […]

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About 11 years ago by     Comments are off for this post Post Comments
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Yelp! I Need More PPC… [Video]

Are you capitalizing on your existing Yelp listing? Here is a great opportunity to take advantage of this invaluable local real estate and drive more revenue to your property. Learn more about Yelp PPC ads!

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About 11 years ago by     Comments are off for this post Post Comments
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Google Improves Global Ad Extensions and Targeting

Google continues to expand its paid search services globally, adding enhanced sitelinks for all Adwords accounts and improving geo-targeting capabilities in nearly a dozen other countries. With this move, Google becomes a more attractive paid search option and positions itself to capture a greater percentage of the PPC market share worldwide.

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About 12 years ago by     Comments are off for this post Post Comments
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Why Bid on Branded Keywords

Why do you need to buy Google ads for your brand if you rank organically? Do you have control on where you directusers on your website? Do brand keywords in general have higher quality scores? Why would you spend time and money, managing a campaign with your brand keywords when you have organic positions for them?

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About 12 years ago by     Comments are off for this post Post Comments
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Learn How Your PPC Keywords Compare to Your Competitors

It’s known that quality scores are the primary measure of a keywords relevancy and an indicator of future performance. As such, we havegone into great detail as to how quality scores reflect Adwords’ PPC algorithm.

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About 12 years ago by     1 Comment Post Comments
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