Tag Cloud - pay_per_click_(PPC)

What are quality score and ad rank? Where your paid search ad appears is the result of a number of factors. Ad Rank is a measure of content quality for the paid ads and landing page that measure what digital experience they provide to a user. At a high level, think of Ad Rank as […]

Visibility on Search Engines—Search engine optimization (SEO) entails writing keyword-rich meta tags and enhanced content for your website to rank high on search engines for keywords relevant to your market. Based on our historical surveys, hotels report the highest ROI result from SEO efforts and hence should be the highest priority for e-commerce budget allocation. […]

Whether your hotel’s needs are short term, long term or both, there are a variety of internet marketing tools available to help you achieve your goals.

The three key categories of factors for improving your ranking are: content, inbound links, and on-page optimization.

One of the questions our clients often ask is whether conducting pay-per-click advertising will impact their organic rankings? The truth is that it is very difficult to prove a direct connection between a PPC campaign and organic rankings. However, despite this statement, one of the BEST ways to increase organic ranking is with an aggressive […]

  In the past few years, there has been an upward trend of travelers booking online. Travelers gather all the information required for decision making from many different websites across different channels, platforms and devices like mobile, tablets, and personal computers. Therefore, it has become important to target this qualified online traffic for your property […]

Are you capitalizing on your existing Yelp listing? Here is a great opportunity to take advantage of this invaluable local real estate and drive more revenue to your property. Learn more about Yelp PPC ads!

Google continues to expand its paid search services globally, adding enhanced sitelinks for all Adwords accounts and improving geo-targeting capabilities in nearly a dozen other countries. With this move, Google becomes a more attractive paid search option and positions itself to capture a greater percentage of the PPC market share worldwide.

Why do you need to buy Google ads for your brand if you rank organically? Do you have control on where you directusers on your website? Do brand keywords in general have higher quality scores? Why would you spend time and money, managing a campaign with your brand keywords when you have organic positions for them?

It’s known that quality scores are the primary measure of a keywords relevancy and an indicator of future performance. As such, we havegone into great detail as to how quality scores reflect Adwords’ PPC algorithm.

Advertisers no longer question, should I run Facebook ads but instead how can I run successful Facebook ads? As advertisers experiment with Facebook ads here are some proven techniques to improve ad performance.

While many businesses may be engaged in Pay Per Click advertising, there may be a few who are not taking advantage of using negative keywords. In this article, we will outline the importance of using negative keywords, and we’ll begin by listing the adverse effects of not doing so.

Whether you are working with a smaller budget or simply looking to cut down on costs, spending your PPC budget wisely is more important than ever. Instead of simply pausing your campaign or lowering your daily budget, try thinking smarter and following the tips included below to keep costs down and conversions up!

What are some ways to tune up my PPC campaign? SMX Experts provided advice on certain metrics, tools and strategies to improve any PPC campaign

Is your PPC campaign growing its bottom line? Look beyond clicks and CTR to consider how your paid search campaigns can become more profitable. Two hotels provide case studies clearly demonstrating the potential in revamping a pay-per-click campaign for 2012.

Research shows that there is a strong correlation between the US unemployment rate and search queries related to “deals” and “coupons”. With this in mind, it is important to tailor your PPC ads to satisfy this deal-hunting market, and ensure a win/win situation for all.

Events and Holiday PPC Campaigns – capitalize on what’s happening in your local market to drive traffic to your website and increase online revenue. This article identifies when, why, and how you should run an event adgroup through your paid search campaign.

Advertisers on Google Adwords, Facebook Ads, and Microsoft AdCenter (Bing) can probably attest to the fact that competition has been growing in the pay-per-click (PPC) arena. Each year, more advertisers continue to try their hand at PPC as more and more business owners realize the advantages of paid search exposure.

A new tool in Google Analytics shows you how your Organic, Paid and Social Media Channels all assist each other in generating revenue.

Conversion is more important than clicks when drawing conclusions about the paid search campaigns.

It should no longer be a question of whether or not hospitality clients should have a mobile presence. Rather, hotels and resorts should be focusing on ways to enhance their mobile presence in order to capitalize on the rapidly growing searches that are done on mobile devices. One of the fastest and most effective ways to generate mobile traffic is by running a mobile paid search campaign.

Facebook PPC campaigns can be a very cost effective way to drive traffic to a business Facebook page or website. There are distinct differences between Facebook and Google ads that are critical to the success of a PPC campaign.

Haven’t done mobile search ads yet? You’re missing out on a growing market! eMarketer predicts that mobile ad spend will surpass $6.5 billion in 2012. Google CEO Eric Schmidt has said that “mobile will be a larger business than the PC-Web,” likely a primary reason Google recently spent $750 million to acquire mobile advertising network AdMob. This SMX West session looks at mobile paid search opportunities and how search marketers can get ahead of this tsunami of opportunity.

This Google sponsored session at the Search Engine Strategies 2009 conference in San Jose revealed some of the latest updates on the new Adwords interface, Website Optimizer, and Google Analytics. They gave some great time saving tips and tricks for these three tools, and ideas on how to use them to improve your website and overall ROI.

Great session and panel presented few common myths on ppc and right strategy. Topics included commen concerns about bidding high or low, geotarget your campaigns or not, is content network good and when to use it, is broad match good and many other questions . Session was moderated by Jeffrey form Exact Target and included Speakers as Scott brinker from ion interactive, Reid Spice from i-crossing, Frederick Vallaey – Google Adword Evangelist.