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Tag Cloud - Pay Per Click

Top 10 Best Practices for Optimizing PPC Campaigns

Advertisers on Google Adwords, Facebook Ads, and Microsoft AdCenter (Bing) can probably attest to the fact that competition has been growing in the pay-per-click (PPC) arena. Each year, more advertisers continue to try their hand at PPC as more and more business owners realize the advantages of paid search exposure.

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About 12 years ago by     Comments are off for this post Post Comments
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4 Ways To Do Competitive Analysis for Paid Search

Understanding the strengths and weaknesses of your competitors is essential to any paid search marketing strategy. There are plenty of useful tools online that can help gain competitor information. This article provides insights on several tactics you can follow to study your competition.

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About 13 years ago by     Comments are off for this post Post Comments
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Focus on Conversions and Not Clicks

Conversion is more important than clicks when drawing conclusions about the paid search campaigns.

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About 13 years ago by     Comments are off for this post Post Comments
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Facebook Ad Tactics for Search Marketers

Facebook is a great opportunity for advertisers. With a self-serve image and text-based ads platform, it’s critical to learn the best practices for Facebook ads and avoid ad fatigue by targeting the right profiles, rotating ad copies and images, offering incentives and more.

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About 13 years ago by     Comments are off for this post Post Comments
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90 Day SEM Fitness Plan

At SMX West Conference in Santa Clara, Stoney de Geyter, Kayden Kelly, Matt McGee, Matt Van Wagner gave various seo tips, plan and strategies which can help small business establish a good rank in search results.

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About 14 years ago by     Comments are off for this post Post Comments
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The Best Tactics in Landing Page Optimization

Learn about some of the best tactics in landing page optimization, brought to us by the experts at Pubcon 2009. Build the best landing page to make the biggest ROI on your paid search campaigns.

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About 14 years ago by     Comments are off for this post Post Comments
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Mythbusting PPC Urban Legends

Great session and panel presented few common myths on ppc and right strategy. Topics included commen concerns about bidding high or low, geotarget your campaigns or not, is content network good and when to use it, is broad match good and many other questions . Session was moderated by Jeffrey form Exact Target and included Speakers as Scott brinker from ion interactive, Reid Spice from i-crossing, Frederick Vallaey – Google Adword Evangelist.

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About 15 years ago by     Comments are off for this post Post Comments
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PPC Landing Page Dos and Don’ts

Creating a Landing Page specifically catered to PPC traffic is an absolute must for online advertisers. In this article, we will review the importance of landing pages by focusing on Tim Ash’s 7 Deadly Sins for PPC landing pages.

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About 15 years ago by     1 Comment Post Comments
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