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The Moment of Truth – Content Strategies for User Experience and Conversion

The holistic approach of design and content – for mobile and desktop – really comes down to two things – user experience and conversion. Read 10 content strategies that will enhance user experience and drive conversion

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Social Media: Generate More Than Just Likes [Webinar Recap]

Social media impacts the customer journey, learn the latest strategies to implement at your hotel. View the social media webinar and additional questions we received after the webinar.

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Reflecting on 2015 to Plan for 2016: Digital Marketing Tips, Trends, and Best Practices for Hotels

Digital marketing trends are constantly changing, lets take a look back at the 2015 search engine trends and updates and see which ones are the most likely to be relevant in 2016.

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Are You Ready For Millennials and Wearables?

Milestone joins HSMAI ROC and Hitec 2015 to discuss the latest digital marketing trends for the hospitality industry. Focus will be on analytics, social media, and attracting Millennials.

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Hotel Search Engine Optimization Basics: How Relevant Is Your Content?

With Google’s Hummingbird and Panda 4.0 updates, is your website strategy still working? Find out what search engines deem as valuable and relevant content, and get tips on easy ways to ensure your website’s content is kept fresh and engaging.

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Panda 4.0: The New Panda Algorithm Update (Continues to) Reward High Quality Content

Have you heard about Google’s recent update to its algorithm, Panda 4.0? If you have a hand in any website content marketing strategy, listen closely. The latest Panda algorithm is designed to boost great-quality content sites while pushing down thin, spammy or low-quality content sites in search results. The winners in this new search landscape will be sites with original, interesting and engaging content that connects with what people want and are looking for and taps into the modern mindset. So what can you do?

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The Art of Engaging Digital Consumers [Video]

In today’s digital marketplace, creating fresh and engaging content is essential to reaching your audience, catering to their needs and desires and inspiring them to buy, book, share and engage socially.

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Content Culture – Intuitive Content With A Purpose

Learn how to compose successful and visible content by understanding your audience through analytic information, deploying creative strategies and capitalizing on niche markets.

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Content Strategy in 2014 – Trends that Affect the Hospitality Industry

Explore the top content strategy trends that will affect the hospitality industry in 2014, including the evolution of search techniques, Google Hummingbird, content structures and a look into relevancy.

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Hello Hummingbird! [Video]

Google’s Hummingbird delivers users highly relevant results no matter how or where they search from.

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