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Using Social Media to Build Fruitful Relationships with Hotel Guests – Educational Session

Feb 07, 2011   |   Speaking Our Minds
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Build Fruitful Relationships with Hotel Guests

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Event: Social Media Strategies for Travel – North America 2011

Session: Use Social Media to build Fruitful Relationships with Your Travel Customers

Date: Wednesday, March 2, 2011

Time: 2:00 – 3:30 pm

Hotel Nikko
222 Mason Street
San Francisco, CA 94102

Topics Covered:

There is a huge variety in the quality and usefulness of travel company social media presences. Social media is fundamentally a conversation. And some brands on social networks just aren’t making conversation good enough to engage customers. Make sure that’s not your brand.

  • Know, like, trust – Learn how to swap push marketing for ‘pull and stay’ – attracting your market towards you and then staying in front of them, so you’re always the logical choice
  • Compelling content – what content do consumers find engaging?
  • Choosing when to converse: You can’t talk to everyone – how do you identify the best people to engage with? Don’t interrupt the conversation – be a natural part of it!
  • The voice behind the brand – reveal your brand personality through social media. Choose the right tone/engagement strategy to suit your brand
  • Ghostwritten: Is it better to hire in an agency to run your social media presence and do the talking for you? What are the risks of this approach?
  • Referrals from fans/followers – how can you make it easier for customers to talk about your brand positively?
  • Understand how to measure “engagement scores”


  • Monica Sullivan, VP Advertising, Harrah’s Entertainment
  • Alexis Ohanian, Co-Founder (co-Founder Reddit), Hipmunk
  • Linda Palermo, Chief Revenue Officer, Joie de Vivre
  • Ann Nadeau, Corporate Director Marketing, Joie de Vivre
  • Anil Aggarwal, CEO, Milestone Internet Marketing, Inc.

For more event info, click here.

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