Top Digital Marketing Trends for the Hospitality Industry
January 15, 2020 |
Conversion Best Practices, Digital Marketing Analytics, Digital Marketing Ideas, Digital Media Marketing, Getting Social, Hotel, Search Experience Optimization, Speaking Our Minds, Web Design and Promotion
With the vast number of search algo changes to the evolution of the customer journey, hotels and businesses need to welcome and adapt to the changes in order to continue online...
The Importance of a Sitemap
November 12, 2019 |
Search Experience Optimization, SEO
The sitemap is part of technical SEO and an essential for the success of any search engine optimization campaign. The general rule to follow for an internal linking structure is...
Google rolls out BERT – one of its biggest updates ever!
October 30, 2019 |
Search Experience Optimization, Voice Search
The BERT algorithm (Bidirectional Encoder Representations from Transformers) Is one of Google's biggest updates...
9 Key Elements for Benchmarking Your Hotel’s SEO Performance
March 6, 2019 |
Hotel, Search Experience Optimization
In this article we cover the importance of benchmarking so business owners can measure their website’s SEO health and use the insights to improve...
5 Reasons ADA Conformance Matters in Hotel Website Design
February 6, 2019 |
Hotel, Search Experience Optimization
Providing equal access to consumers with disabilities is no longer a “nice to have” when it comes to a user-friendly website....
How to Use Keywords for Hotel SEO and Digital Marketing
Search engines are branching their focus out of just using keywords to provide the best search experience to their users. However, this doesn't mean that keyword strategy for SEO...
The Impact of Schemas on Your Digital Business
January 8, 2019 |
Conversion Best Practices, Digital Marketing Ideas, Search Experience Optimization, Web Design and Promotion
Schemas are an essential part of digital marketing for local businesses. Google, Bing, and Yahoo came together to create a more user-friendly experience through the use of...
What Matters in CMS for Voice Search?
October 18, 2018 |
Conversion Best Practices, Search Experience Optimization
Voice is the future of search, but is your CMS going to be able to cut...
How Hotel Social Media Marketing Can Help Increase Facebook Fans...
This Facebook sweepstakes success story summarizes how Milestone helped an upscale, 4-star property in a prime market drive brand awareness and traffic to the hotel's...
NYLO Hotel’s New Website Design Delivers 62% Boost In...
NYLO Hotels worked closely with Milestone to develop a stunning, well-structured website to showcase the groups well-appointed boutiques. Following the latest search trends and...