Top Social Media Trends for 2020
December 18, 2019 |
Getting Social
Social media marketing is an ever-changing game. Having effective marketing campaigns does not always mean jumping on the latest trend or spending thousands of hours in a locked...
Google November 2019 Update: Neural Matching and travel...
November 30, 2019 |
Local Search, Web Design and Promotion
While BERT stole the limelight of last month’s Google Updates, in November 2019, the search giant has been unrelenting in its quest to improve search for users. Google confirmed...
Top 10 Things to Consider Before You Budget for Internet...
September 21, 2019 |
Digital Marketing Ideas
Visibility on Search Engines—Search engine optimization (SEO) entails writing keyword-rich meta tags and enhanced content for your website to rank high on search engines for...
Power Your Website with Milestone CMS’s Schemas to Drive...
September 20, 2019 |
Web Design and Promotion
We all know, a powerful business model is key to achieve business growth. But if you thought brand visibility was less important, have a look at these stats and think again: This...
Google My Business Q&A: A low-hanging fruit that can boost...
September 19, 2019 |
Web Design and Promotion
“Unrealized potential” – If there was one phrase that could sum up Google My Business’s Questions & Answers (or GMB Q&A) feature, then this was it. Ever since this...
Webinar Recap: Taking on the 2020 Hospitality Digital Marketing...
August 30, 2019 |
Webinar
What preparations should your organization should be making, and which trends/channels/technologies are going have the biggest impact for hotel's...
Mobile Websites – Explore the Best Option for Your
August 28, 2019 |
Web Design and Promotion
The introduction and then rapid adoption of the smartphone has revolutionized mobile phone usage and how people engage with the web. There are over 3 billion smartphone users in...
Voice search ready yet? Check now with our latest Voice Search...
July 4, 2019 |
Voice Search
In 2019, your location-based business needs more than mere predictions – it really needs to be voice search...
From OTA Shoppers to “BOOK DIRECT” Customers – your...
July 3, 2019 |
Conversion Best Practices, Hotel
Yet another giant leap for Milestone CMS – if you are a Milestone customer, you can now benefit from our powerful integration with Synxis – a market leader in booking engines...
The Power of User Generated Content for Digital Marketing
May 28, 2019 |
Getting Social
User Generated Content continues to be an important piece of information that guests are researching before making hotel...
One Simple Tip To Increase Facebook Post Reach
May 19, 2019 |
Digital Marketing Ideas, Getting Social
As Facebook continues to limit what shows up in users' feeds, here's a simple tactic your hotels can do to make sure it continues to gain engagement, views, and brand...
Webinar Recap: 2019 State of Local Search & How to Get Your...
April 18, 2019 |
Local Search, Webinar
Our April. 17 webinar covered the best strategies that location-based businesses (hotels, restaurants, banks, retailers, etc.) can implement in 2019, to bring customers into...
What’s Missing From Your Content Management System? (Part 2)
April 9, 2019 |
Conversion Best Practices
here in part 2 we take a look at the features that amplify your reach, Integration capabilities, and enterprise friendly CMS features....
Key reasons why businesses should have a Mobile presence.
March 16, 2019 |
Getting Social
Mobile internet usage is growing 30% every year; here are some critical reasons why hotels should have a mobile website in...
5 Techniques to Boost Your Website Conversions
March 13, 2019 |
Conversion Best Practices
Unlike branding, PR, social media and advertising; website conversion rate directly impacts the amount of revenue a hotel or resort generates. Here's how you can maximize on...
The Future of Your Mobile Site Is Progressive Web AMP (PWA +
January 15, 2019 |
Conversion Best Practices
WA + AMP offers an enhanced way of experiencing the web without the need for creating and installing a...
The Impact of Schemas on Your Digital Business
January 8, 2019 |
Conversion Best Practices, Digital Marketing Ideas, Search Experience Optimization, Web Design and Promotion
Schemas are an essential part of digital marketing for local businesses. Google, Bing, and Yahoo came together to create a more user-friendly experience through the use of...
How to Use Local Events to Increase Organic Traffic and SEO...
December 12, 2018 |
SEO
local events create an opportunity for your business, they bring potential new customers to your area. Here's a strategy that will help you get the most benefit from...
Top 6 reasons your site needs Accelerated Mobile Pages (AMP)
November 6, 2018 |
Conversion Best Practices, Web Design and Promotion
AMP is one of the best ways to deliver faster content to users today and here are the top reasons to leverage AMP pages for your...
What Matters in CMS for Voice Search?
October 18, 2018 |
Conversion Best Practices, Search Experience Optimization
Voice is the future of search, but is your CMS going to be able to cut...
Hospitality Digital Marketers Checklist
October 12, 2018 |
Digital Marketing Ideas
What are the top ten things hotel marketers need to focus on to get digital traffic and booking right? 1. Online Inventory Make sure you have sufficient inventory allocated for...
Online Video Search Optimization
September 12, 2018 |
Getting Social
One of the best ways to promote your business online, take up huge amounts of real estate on Google's first page, and achieve your goals! Online Video is one of the fastest...
How to Write Winning Title Tags for SEO
September 5, 2018 |
Industry News
Title tags are a critical element in Search Engine Optimization. The following are among our recommendations for utilizing them as effectively as...
Start Your Social Media Campaigns Right
July 30, 2018 |
Getting Social
There is no secret trick to measuring return on investment (ROI) from your social media campaigns. To have good ROI you need to start with a solid plan, set goals, and make sure...
How to Improve Yelp Management and Results
June 27, 2018 |
Local Search
Milestone's combination of exceptional software and Yelp certified ads (YACP) partnership means you can finally make Yelp work for...
Milestone Wins “Best Overall SEO & SEM” at the...
June 15, 2018 |
Award Winning
We are honored to announce that Milestone was selected as recipient of the Search Engine Land's prestigious "Best Overall Search Marketing Initiative - SEO &...
What Are Search Engines?
June 6, 2018 |
SEO
Search engines help to categorize and search web properties so that people can find the pages and sites that are useful for them. Search engines are possibly the most powerful and...
Top 10 Digital Marketing Tips for the Summer
May 28, 2018 |
Digital Marketing Ideas
Top 10 ideas to help hotels increase their summer online bookings. This article focuses on creating summer packages and ideas for monitoring and improving your online...
Social Media Strategy: How Much to Spend and Where
April 4, 2018 |
Content Marketing, Getting Social
While social media has become a mainstream marketing channel, there are many variables that hoteliers are not taking advantage of to increase their...
10 Steps to Omnichannel Digital Marketing Success
Regardless of the size of your business, personalized strategic marketing programs have become a “must...