Marketing Strategies for the Hospitality Industry in a...
February 27, 2023 |
Hotel, Webinar Recap
How digitization is transforming the hospitality industry and impacting customer behavior, necessitating new marketing strategies for hoteliers. In the aftermath of...
Five Reasons Your Hotel Website Needs a Makeover
February 13, 2023 |
Hotel, Web Design and Promotion
With the hotel industry evolving and travel returning to normal, keeping up with the competition and having a website that stands out is crucial-ensuring that your website is...
Banking in 2023: Insights from the BAI Banking Strategies Report
The year 2022 was dominated by big economic questions as people watched the mortgage interest rates increase dramatically and talks of an impending recession shadowed news cycles....
Organic Is the Go-To Channel in a Tough Economy
December 20, 2022 |
SEO
Organic is the largest channel, generates the most leads, and contributes the highest share of revenue for most sites according to Milestone Inc. research of hundreds of...
Generational Patterns that Financial Services Marketers Should...
November 15, 2022 |
SEO
The rapid development of technology and shifting social priorities has resulted in generational patterns between Boomers, Gen X, Millennials, and Gen Z that can be useful to...
How to Scale Your Enterprise SEO with Schemas and FAQs
Drive value by enabling schemas and FAQs across your digital properties Schemas, FAQs, and entity search optimization strategies can significantly improve content visibility...
Why Hotels Are Better Than Airbnbs
November 7, 2022 |
Hotel
By Keith Brophy, Senior Director of Hospitality Customer Success at Milestone Inc. LinkedIn Since its introduction back in 2008, Airbnb has been marketed as an alternative to...
Planning Your 2023 Digital Marketing Budget
By Craig Carbonniere and Keith Brophy Key macroeconomic trends and hotel industry stats indicate that the recovery is well underway, occupancy rates and ADRs have been increasing,...
Understanding the Helpful Content Update. Are You and Your...
August 29, 2022 |
Google Update, SEO
By Erik Newton, VP of Marketing, Milestone Inc. If you are just asking yourself this question now, the answer may be no. If you have been using generic or curated content or using...
Engage2022: Key Takeaways and Learnings
ENGAGE2022 Summary Milestone’s ENGAGE2022 brought top-notch thought leadership to you. The main goal of the conference was to educate the attendees, build community, and...