Facebook Timeline for Hotels – Top 5 Things to Know
March 23, 2018 |
Getting Social, Hotel
Facebook recently made another round of significant changes to the functionality of brand pages, and it goes live for all brand pages on March 30, 2012. Here are the highlights...
Guide to Online Reputation Management for Hotels and How to...
January 17, 2018 |
Hotel
Opinions about your hotel abound on review sites. How you react to these reviews can be the difference between convincing a consumer to book with you or driving them straight...
How Gaia Hotel & Spa Got a 10X ROI with a Last-Minute Black...
December 12, 2017 |
Hotel
What if you could get a 10X return on investment – using a “last minute” omnichannel campaign with a very modest...
How to Increase Your Hotel’s Guest Reviews
March 27, 2017 |
Digital Marketing Ideas, Hotel
If increasing your hotel’s reviews online is one of your 2012 goals, we have some great tips based on multiple case studies tested on how to increase the number of reviews on...
How to Run an Effective Social Media Contest for Hotels: Hotel...
Hotel sees 30% increase in website traffic from Facebook and 16% increase in Facebook fans from social media scavenger hunt...
Hotel Website Design and Launching Done Right: The Solmar Story
August 2, 2016 |
Web Design and Promotion
Solmar launches new corporate website and five property websites developed by Milestone. The new websites highlight Solmar's world class hospitality and service to new audiences....
How Your Hotel Benefits from Programmatic Advertising
March 26, 2016 |
Hotel
Understand what programmatic advertising is and how it is continuing to transform the world of digital advertising. The powers of big data and targeted ads increase your returns...
Social Media Means Business For Hotels
February 10, 2015 |
Getting Social, Hotel
As social media or digital channels continue to grow in terms of consumer usage and marketing power, hotels need to switch their perception of these avenues as social channels and...
Penguin 3.0 Finally Arrives, Is it Time to Change your Hotel...
Milestone Internet Marketing explains the latest Google algorithm, Penguin 3.0, and how it relates to the hotel marketing industry. The algorithm aides companies that follow the...
Social Media Optimization Strategies for Hotels and Lodging...
September 9, 2014 |
Getting Social
Social Media continues to grow in importance as the search engines take these sites into consideration for the SERP’s (Search Engine Result Pages). Hotels that take advantage of...
Facebook Bans Incentivizing Likes: No More Fan-Gated Social...
For several years, fan-gating a sweepstakes (requiring a user to click the like button before the entry form is unlocked) has been an effective method of increasing new fans for a...
9 Key Elements To Consider When Redesigning Your Hotel Website
July 7, 2014 |
Digital Marketing Ideas, Hotel, Industry News, Search Experience Optimization, Web Design and Promotion
There's a lot to think about when designing a website: structure, layout, content etc. By focusing on some core fundamentals, you can make sure that your site is appealing to both...
What’s in your Google Hotel Finder Profile?
Leveraging your Google Hotel Finder profile can increase your hotel’s search visibility as well as drive more direct bookings. Learn how to audit your profile to ensure your...
Milestone Garners Top Awards for Hotel Website Design and Social...
Milestone Internet Marketing recently won several top distinctions for innovative hotel website design, digital marketing strategies, and social media marketing from Horizon...
How to Leverage Summer Events to Generate Traffic and Revenue...
Summer events are approaching and those attending big events, festivals, and concerts are usually looking for a place to stay. We want to make it easy for them to find your hotel...
Changed Your Hotel Name? How to Thoroughly Update Your Brand...
May 24, 2012 |
Hotel
Avoid harming your bookings, traffic, relevancy and back links when performing a hotel name change. Provided in this article are steps to follow when your hotel is considering a...
How Hoteliers Can Benefit from the Rise of QR Codes
May 24, 2012 |
Hotel, Web Design and Promotion
QR Codes for Hotels - Due to the rapid growth of smart phone usage, QR Codes or Quick Response Codes have also grown in usage. QR Codes are the square bar code blocks that are...
Tips for Increasing Guest Reviews for Your Hotel
March 23, 2012 |
Digital Marketing Ideas, Hotel
Guest reviews can impact reservations in two major ways. First, potential guests read reviews and make decisions based on peer comments. Second, search engine rankings are...
Leveraging Social Media For Your Hotel
February 28, 2012 |
Getting Social, Hotel
The ever-changing social media landscape can be an overwhelming realm to dive into. However, as search engines continue make changes to their algorithm to make search more social...
6 Ways to Increase Online Reviews for Hotels
November 29, 2011 |
Hotel
Customer reviews are one of the most powerful business & marketing tools available to hotel properties. Online reviews can provide hotel businesses with insights on improving...
How to Optimize QR Codes for Hotels
September 21, 2011 |
Getting Social, Hotel
When used correctly, QR codes are an innovative way to enhance your customer experiences. But what are they, how do they work, and what are some good ideas to get you...
Guide to Hotel Photography, Visual Search, and SEO
August 6, 2009 |
Hotel
It is critical to feature the right images on hotel websites. The purpose is to convey the experience, to show the value offered within the hotel’s premises. Choosing the right...
From Search to Action: What Google I/O 2026 Means for Your...
June 10, 2026 |
Digital Media Marketing
Google I/O 2026 marked a turning point, not an incremental upgrade. AI is no longer a feature layer on top of search; it has become the primary way people discover, evaluate, and...
Cote Hospitality – Enhancing Digital Experiences and AI...
Cote Hospitality has proudly managed iconic resorts for over a century, bringing memorable experiences to guests across diverse destinations. From the serene shores of Gull...
Webinar Recap: 5 Must-Haves for Greater Visibility in AI Search
March 12, 2026 |
Hotel, Webinar Recap
In the recent session, Milestone experts Alyssa DeClement, Brett Dugan, and HotelBSchool co-founder Holly Zoba shared valuable insights on how AI is transforming the way travelers...
Milestone Inc. & Clients Wins 2025 HSMAI Adrian Awards for...
November 19, 2025 |
Award Winning
Milestone Inc. is thrilled to announce its recognition at the 2025 Hospitality Sales & Marketing Association International (HSMAI) Adrian Awards, securing four...
Webinar Recap: The Impact of AI on the Hospitality Customer...
In the recent session, hospitality leaders Agnelo Fernandes, CEO of Cote Hospitality, and Anil Aggarwal, CEO of Milestone, shared powerful insights on how AI is transforming the...
Webinar Recap: How to Maximize Business Returns During the...
In the session, Tushar Prabhu and Alyssa DeClement explored how hotels can unlock greater holiday season revenue by strengthening their digital presence. They highlighted...
Webinar Recap: Decoding Hospitality Digital Marketing in the AI...
August 13, 2025 |
Hotel, Webinar Recap
During the session, hospitality experts Tammie Carlisle and Craig Carbonniere from Milestone shared top strategies for hotel digital marketing and tips for budgeting in 2026. They...
How AI and Local SEO Are Transforming Digital Visibility, Guest...
July 21, 2025 |
Artificial Intelligence, Local Search
In today’s hypercompetitive hospitality landscape, digital visibility is no longer a luxury, it’s a lifeline. As travelers increasingly rely on AI-powered tools and...