Google Continues to Push Panda 4.1 Algorithm Update – How Will...
Google continues to roll out its Panda 4.1 algorithm update, focusing on content quality. Learn how this affects the hospitality industry strategies and what hotels can do to...
Pigeon: Google’s Local Search Update and Impact on...
August 15, 2014 |
Industry News
Google’s recent formula update, "Pigeon", determines who ranks where on its search engine results page (SERP) specifically in terms of local-based search queries (ie. using geo...
Incorporating Persuasive Digital Messaging
August 13, 2014 |
Web Design and Promotion
Mastering the art of persuasive goes beyond verbal communication. For internet marketers, it means mastering the art of positioning products and content in a way that communicated...
Content to Conversion – How To Create Words That Inspire
July 2, 2014 |
Web Design and Promotion
Content is a creative and powerful tool for connecting people to your business or brand. When used effectively, content increases presence, enhances search engine positioning,...
Mobile – Taking Marketing for Hospitality and Tourism To A...
June 30, 2014 |
Industry News, Web Design and Promotion
The importance of a mobile website for hotels is often questioned. Research shows that, on average, consumers use a smartphone about 50% of the time throughout the phases of...
New Site Design = Increased ROI [Case Study]
June 10, 2014 |
Digital Marketing Ideas, Web Design and Promotion
InterContinental Mark Hopkins San Francisco partnered with Milestone Internet Marketing for a new website design to drive web and mobile traffic for the property, and increase its...
Panda 4.0: The New Panda Algorithm Update (Continues to) Reward...
Have you heard about Google’s recent update to its algorithm, Panda 4.0? If you have a hand in any website content marketing strategy, listen closely. The latest Panda algorithm...
In The Grand Schema of Things: Does Schema Boost Search Rank?
May 29, 2014 |
SEO
The goal of search engines is to deliver the right result to the right user at the right time. Search engines are moving away from displaying results purely based on keyword...
Top 10 Conversion Factor Trends, Backed by Science
May 19, 2014 |
Speaking Our Minds
Join Milestone's President and Founder, Benu Aggarwal as she covers the top 10 Conversion factor...
Content Culture – Intuitive Content With A Purpose
March 10, 2014 |
Web Design and Promotion
Learn how to compose successful and visible content by understanding your audience through analytic information, deploying creative strategies and capitalizing on niche...