Making the Most of Your PPC Budget
November 29, 2011 |
Digital Marketing Ideas, Web Design and Promotion
Given the number of online channels that are now offering paid search, it’s hard to know exactly where to start when it comes to PPC. To help bring some peace of mind to the end...
Top 10 Best Practices for Optimizing PPC Campaigns
October 24, 2011 |
Web Design and Promotion
Advertisers on Google Adwords, Facebook Ads, and Microsoft AdCenter (Bing) can probably attest to the fact that competition has been growing in the pay-per-click (PPC) arena....
Facebook PPC Campaigns
Facebook PPC campaigns can be a very cost effective way to drive traffic to a business Facebook page or website. There are distinct differences between Facebook and Google ads...
Hot Topics in PPC
March 18, 2011 |
Industry News
Paid Search Marketing is evolving quickly and there are several new and unique ways to implement strategies into ad copy and keyword research. SMX West 2011 in Santa Clara...
How to Effectively Manage Large Scale PPC Campaigns
November 15, 2010 |
Industry News, Web Design and Promotion
This session of PubCon Las Vegas focused on the challenges of managing large scale paid search campaigns across multiple channels and the best techniques to effectively manage PPC...
Hardcore PPC Tactics
November 12, 2010 |
Web Design and Promotion
In the first session of PubCon Las Vegas we learned some advanced and not so obvious tactics to more efficiently manage and optimize our PPC...
PubCon Session: Solutions to In-House SEO, PPC & Campaigns
November 11, 2010 |
Web Design and Promotion
The session “In-House SEO, PPC & Campaigns” offered tips on how best to build a team that can combine efforts to collaboratively reach marketing goals and optimize the website...
PPC Site Links
June 3, 2010 |
Web Design and Promotion
Jazz up your PPC text ad by adding site links. By enabling site links in your PPC ad, you offer the user several options in your text ad – all of which will be hyperlinked to a...
Mythbusting PPC Urban Legends
June 10, 2009 |
Web Design and Promotion
Great session and panel presented few common myths on ppc and right strategy. Topics included commen concerns about bidding high or low, geotarget your campaigns or not, is...
PPC Landing Page Dos and Don’ts
April 20, 2009 |
Paid Media
Creating a Landing Page specifically catered to PPC traffic is an absolute must for online advertisers. In this article, we will review the importance of landing pages by focusing...