Combining Social Media and Websites to Drive Fans &...
July 7, 2011 |
Getting Social
A well optimized website will get you organic traffic. An engaging Facebook page will get you connections. But a challenge is to effectively combine the best of both channels to...
Social Media: Integrating Multi-Channel Marketing –...
June 23, 2011 |
Speaking Our Minds
Milestone CEO joins panel of industry experts at The Lodging Conference to discuss cutting-edge internet marketing strategies and top social media channels for maximizing room...
Social Media – the New Customer Service Department
June 7, 2011 |
Getting Social
In the past year hotel brands and marketers have seen social media channels such as Facebook, Twitter and Foursquare become the new customer service forum for consumers. When a...
How to Measure Success of Your Social Media Campaign
April 29, 2011 |
Digital Marketing Analytics, Getting Social
In today’s social media world, the elements which we can track on social channels go far deeper than mere fan count or pageviews. Between the intangible measurements of success...
Social Media Optimization and Online Reputation Management...
March 29, 2011 |
Speaking Our Minds
Hear Milestone speak at the 2011 Mountain Travel Symposium about the importance of Social Media Optimization and Online Reputation Management. Milestone will demonstrate eBuzz...
Social Media’s Impact on Search Engine Rankings
February 7, 2011 |
Getting Social
Google’s Matt Cutts discusses how social media channels impact search engine rankings. While there was minimal impact only six months ago, much has changed, and Google’s...
How Social Media and Real-Time Search Can Impact your SEO
August 26, 2010 |
Web Design and Promotion
Customers can now get even fresher suggestions to find the latest and most relevant content for their search. Getting real-time suggestions is part of Yahoo!'s latest...
Most Effective Strategies for Social Media Marketing on Twitter...
February 25, 2010 |
Web Design and Promotion
Which social media marketing strategies actually work? Learn about some of the most effective marketing strategies for Facebook & Twitter....
How do Social Media and Search Intersect?
November 23, 2009 |
Getting Social
At PubCon 2009, search and social media experts talked about the complex relationship between organic search and social media, focusing specifically on how companies can use...
Social Media: Managing Conversations and Reputations When the...
August 20, 2009 |
Getting Social
This year, at SES San Jose 2009, social media experts got together to discuss how marketer’s can control and shape the conversations happening on social media...
Social Media: White Hat vs. Black Hat
August 20, 2009 |
Getting Social
At SES San Jose 2009, social media experts shared their opinions on what regular practices are considered good vs. bad when promoting your company on social media...
Social Media Analysis and Tracking
August 29, 2008 |
Getting Social
Rob Key (from Converseon), Breanna Wigle (from BuzzLogic), and Edmund Wong (from iCrossing) were the presenters of the Social Media Analysis and Tracking at SES San Jose in August...
Social Media Marketing
August 29, 2008 |
Getting Social
Social media marketing is a must-have in search strategies. At SES San Jose in August 2008, industry experts Vanina Delobelle (from Monster), Erik Qualman (from Search Engine...
Guide to Paid Media
January 15, 2022 |
Paid Media
Paid media can be an effective way to increase traffic and revenue. There are 10 primary paid channels to choose from and this guide will help you understand them...
Cross-Marketing Optimization – Search, Social, and Mobile...
With the many changes in search algorithm in 2012, Milestone had to revamp the Heathman Hotel in Portland's website to continue its exceptional web performance and ensure search...
Social Fans: If You Ask, They Will Come
April 23, 2012 |
Getting Social
The most common challenge amongst businesses on social media is building a fanbase or “likes.” This seemingly challenging concept actually has a very simple solution: ask...
Tips To Encourage Your Social Followers To Share Your Content
January 26, 2012 |
Getting Social
Whether you are just starting to set up social media profiles, are looking to optimize and enhance, or have mastered social media marketing, hoteliers can benefit from learning...
Top 10 Social Tips to Capitalize this Holiday Season
November 29, 2011 |
Digital Marketing Ideas, Getting Social
Holidays are a great opportunity to engage with potential customers and to increase brand awareness. Social media channels are excellent tools to establish your business as a...
The Convergence of Search, Social & Content Marketing
August 24, 2011 |
Getting Social
The recent Google Panda update just made great content critical; social media is grabbing all the headlines; search gets more powerful every year. How do they all play together?...
Making Search More Social
March 22, 2011 |
Getting Social, Industry News
Social media is having a larger impact on organic SEO factors on a daily basis. Both Bing and Google have recently taken steps to increase the influence a user's friends have on...
Social Signals
March 22, 2011 |
Getting Social, Industry News
Google and Bing have both confirmed that social media signals are influencing search engine results. As search trends continue to evolve, so will the factors that effect the...
Understanding the Complex Social Marketing Playing Field
November 25, 2009 |
Web Design and Promotion
This great session at PubCon 2009 delved into the complexities of social media marketing, with some useful strategies on how to navigate the social media world....
Update SEO For Multimedia and Rich Media
November 23, 2009 |
Getting Social
We attended a great session in Pubcon 2009 on Multimedia and Rich Media. The session talks about the optimization opportunities with audio, video, flash and other embedded...
SEO Strategies For Small Businesses – Go Local & Get...
November 18, 2009 |
Web Design and Promotion
Milestone’s recent interview with Gillian Muessig, President & C0-Founder for SEOmoz, and Dennis of BlitzLocal reveals cutting-edge SEO strategies that help small businesses...
5 Techniques to Boost Your Website Conversions
March 13, 2019 |
Conversion Best Practices
Unlike branding, PR, social media and advertising; website conversion rate directly impacts the amount of revenue a hotel or resort generates. Here's how you can maximize on...
Introduction to Flickr
November 24, 2018 |
Industry News
Photo sharing is a segment within social media that allows users to upload and share digital images with other people online. Flickr is recognized among the top photo management...
Managing Your Hotel’s Online Reputation Using SEO
August 16, 2018 |
Hotel
Search engines, like Google and Bing, now place high ranking factors on social media and guest reviews channels, making online reputation management (ORM) a must-have in a...
How to Use Facebook Contests to Drive Fans, Engagement, and...
May 24, 2017 |
Digital Marketing Ideas, Getting Social
Promotions and contests can be an effective way to drive buzz in social media, but do they drive tangible value? The answer to that lies in ensuring you have clearly defined goals...
Are You Ready For Millennials and Wearables?
June 11, 2015 |
Digital Marketing Ideas, Industry News, Search Experience Optimization, Speaking Our Minds, Web Design and Promotion
Milestone joins HSMAI ROC and Hitec 2015 to discuss the latest digital marketing trends for the hospitality industry. Focus will be on analytics, social media, and attracting...
Milestone Founder Benu Aggarwal Named One of HSMAI’s Top 25...
January 28, 2014 |
Hotel, Speaking Our Minds
Founder, Benu Aggarwal, was honored by The Hospitality Sales & Marketing Association International (HSMAI), naming her one of the Top 25 Extraordinary Minds in Hospitality Sales...