If you are familiar with Google AdWords, then you definitely don’t want to miss out on Facebook! Comparing to Google, Facebook can average more impressions and lower average CPC.
Through the social interactions such as “liking a comment/post,” marketers are using more creative ways to provide consumers incentives to “like” and engage businesses pages. Therefore, it gets more and more crucial to catch up on some best practices for Facebook Ads and convert the social engagement to actual revenue!
As for now, Facebook does not have any “quality scores” for advertisers to follow. However, the CPC is defined by two main factors: click though rate and user feedback. Facebook is watching closely on user experience and feedback. Therefore, continuous testjng is the key to success. It’s also a good idea to check Google Adwords and see how and why the ads are converting, and apply the winning keywords on the Facebook campaigns.
Speakers:
Matt Lawson, VP of marketing, Marin Software
Justin Merickel, VP, Marketing and New Product Development, Efficient Frontier
Marty Weintraub, President, aimClear
John Yi, Strategic Program Manager, Marketing APIs, Facebook
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Contributed by: Alice Lee, e-Strategist, Milestone Internet Marketing
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