Creating a strong presence in social media can by time consuming and expensive, but there are many cost-effective social media solutions. Here are some tips and strategies to drive new business, create awareness and become engaged with your target audience.
- YouTube: Create a low budget YouTube video directing people to your product and website. 40% off all media consumption is online and YouTube is the second most visited website (after Google). Jeff Harmon of Orabrush created a YouTube video for $500 and saw an increase conversion of 2-3x on their website. You don’t need to have a fancy set or lighting to create a video but do make sure your video can be easily seen on an iPhone or smartphone. Most of the videos on YouTube are not professionally made.
- Monitor and respond to all engagement: Make sure you track all Facebook likes, comments, posts and Twitter re-tweets as a way to measure success. Also, continue to respond and engage with your customers online to increase your social media presence. Keep social media social!
- Do NOT over post: You do not want to flood your followers with too many posts on Facebook and tweets on Twitter. An acceptable number of posts on Facebook is 4-6/day and 10-20 tweets per day on Twitter [Nathan Bransford, CNET]. A quick way to lose followers is over posting on social media channels.
- Cultivate a voice: Give the brand or hotel a voice that people feel they’re interacting with a personality.
- Blog Posts: Don’t forget to promote your story, promotion or special through blog posts. You can even identify and engage with relevant and influential bloggers to help share your story. The key to blog posts is to make sure you optimize your keywords to news websites. A good tool to use is Google News or Yahoo News auto-keyword generation. Use keywords that Google News and Yahoo news suggests in your article to optimize for all blog posts.
Social media does take time and doesn’t happen overnight. Don’t be disappointed if it takes more time than what you originally planned for. Unfortunately there is no silver bullet or amount of money that will increase your following or create a viral buzz in one day. Keep working at improving your social media campaign by using some of these tools.
Nathan Bransford, Social Media Manager, CNET/CBS Interactive
Jeffrey Harmon, Chief Marketing Officer, Orabrush
Greg Jarboe, President & Co-founder, SEO-PR
Contributed by: Amanda Brinkerhoff, PPC Account Manager, Milestone Internet Marketing