Pinterest – a virtual pinboard that lets you organize and share images linked to the source of the image – continues to engage large numbers of people.
While Instagram, Facebook, and X (formerly Twitter) remain staple platforms for hospitality brands, Pinterest offers unique advantages that make it an essential part of any hotel’s digital marketing strategy. As a visual search engine, Pinterest caters to users actively seeking inspiration for travel, events, and accommodations.
Here are 5 ideas how hoteliers can leverage this virtual pinboard to enhance their hotel’s online marketing strategy.
Enhancing Your Pins with Adobe Express
To create pins that stand out, consider using Adobe Express’s Pinterest Pin creation feature. This tool simplifies the design process, allowing you to produce eye-catching pins that can drive more traffic to your hotel’s Pinterest page and website.
There are several creative ways hoteliers can use Pinterest to enhance their online marketing strategy; however, before diving into marketing through this channel, we recommend that hoteliers get familiar with and adhere to both Pinterest’s terms of use policy and U.S. copyright laws.
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Next, we recommend reading other marketing-related articles for hotel:
2021 Hotel Strategies to Increase Traffic and Revenue
Top 5 Digital Metrics for Hotels
Building Your Hotel’s Digital Presence with Google My Business
8 Amazing Hotel Promotion Ideas for Holiday 2020 and 2021
Contact us at +1 408-200-2211 or email us at sales@milestoneinternet.com
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