Pinterest – a virtual pinboard that lets you organize and share images linked to the source of the image – continues to engage large numbers of people.
While Instagram, Facebook, and X (formerly Twitter) remain staple platforms for hospitality brands, Pinterest offers unique advantages that make it an essential part of any hotel’s digital marketing strategy. As a visual search engine, Pinterest caters to users actively seeking inspiration for travel, events, and accommodations.
Here are 5 ideas how hoteliers can leverage this virtual pinboard to enhance their hotel’s online marketing strategy.
- Run a contest promoting guests’ pinboards that showcase the reasons they enjoyed their stay at your hotel and reward the pin that received the most repins or likes.
- Create several pinboards to showcase your hotel’s unique selling points, highlight amenities, share current specials and packages, or highlight things to do or places to visit in your local area. Make sure to hyperlink these images to the actual page dedicated on your website.
- Use it as a guest review service – a great way to get customer feedback on hotel offerings is by posting images of the hotel, amenities, and services and ask guests and followers to share their opinion about these in the comment section.
- Encourage guests to pin their own pictures of their stay at the property and hyperlink the images to the hotel website. Hotels can also create a unique board specifically for guest pictures and repin these images on this board.
- Make sure to add the “Pin It’ button to your blog and photo gallery pages to encourage guests to share your photos and drive traffic back to your site
Enhancing Your Pins with Adobe Express
To create pins that stand out, consider using Adobe Express’s Pinterest Pin creation feature. This tool simplifies the design process, allowing you to produce eye-catching pins that can drive more traffic to your hotel’s Pinterest page and website.
There are several creative ways hoteliers can use Pinterest to enhance their online marketing strategy; however, before diving into marketing through this channel, we recommend that hoteliers get familiar with and adhere to both Pinterest’s terms of use policy and U.S. copyright laws.
Sources:
- TechCrunch.com, “Pinterest Hits 10 Million U.S. Monthly Uniques Faster Than Any Standalone Site Ever -comScore “, https://techcrunch.com/2012/02/07/pinterest-monthly-uniques/
- Mashable, “5 Ways Brands Can Use Pinterest to Boost Consumer Engagement”, https://mashable.com/archive/pinterest-business-consumer-engagement/
Next, we recommend reading other marketing-related articles for hotel:
2021 Hotel Strategies to Increase Traffic and Revenue
Top 5 Digital Metrics for Hotels
Building Your Hotel’s Digital Presence with Google My Business
8 Amazing Hotel Promotion Ideas for Holiday 2020 and 2021
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