Why Make Your Video Searchable?
It is important to understand why you should make your video searchable. Simple reason – there are tens of millions of clips and videos created daily on latest news, advertisement, seminars, conferences, events and many other reasons. It is crucial today to make sure that there is an easy way to search for these videos. Video search has become more complicated today than ever before. In our opinion, there are 3 main reasons why video search is gaining market share:
Difference between standard video and Search Engine Optimized Video
The online video developed for search engines is vastly different from the standard videos that you can get from companies specializing in video creation. Videos created by these companies (including online videos) are standard video files but are not optimized for search engines. It’s the same parallel as a search engine friendly website vs. a website that is set up as a brochure. Search engine friendly website can be found for different key words from the search engines; however, to view a brochure kind of website, you have to know the website address to get to that site. The search engine optimized video and standard videos differ from each other in the same way. A search optimized video can be found by users typing things relevant to your market on main search engines and in video search engines; to find your standard videos, the consumer needs to know the website address for the site where that video is posted. This makes the effectiveness of the 2 videos vastly different.
Process of developing and promoting searchable video
Here is the step by step process you can follow to create and promote searchable videos.
Submitting your video
After your video is created, you should submit it to main search engines and distribution sites. Here is a list of top 10 sites you can use to start with. Market share is reported as a percentage of sessions from the Top 20 video sites.
Make sure to hand submit your video to video search engines and distribution sites. Every video site has a set of requirements such as files formats, video size, frame rates, ID3 tags, etc. Most sites ask for this information while submitting the video.
Best practices for video production and submission
Here are a few tips and best practices for video production and submission:
Summary
Video search is growing rapidly. It is considered third most effective online advertising media today to reach your target audience. More and more newspapers and conference sites are adapting to the multimedia challenge by adding video to their web sites. Video search results are blending in to the main universal search. Currently there is no cost per view for online video. It is time for businesses to get a head started and use it effectively. It is one of the most effective media today to reach your target audience. Interested to see an example? Click http://www.youtube.com/watch?v=HraOIiqdIn4 to check out the video for Grand Velas Resort and Spa.
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Article contributed by Benu Aggarwal, Milestone Inc
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