Archive

For a business to have an influence on its local ecosystem it needs to optimize its local listings to be relevant for customer queries online. This can be done by taking care of its core details (UNAP, description, hours of operation, etc.), attributes, amenities, and reviews on Google, Apple, Yelp, etc. Not only does this […]

Milestone Inc. has compiled the following key stats and facts to help you make sense of your site and data and make better digital marketing decisions. These facts are taken from Milestone research reports, which are available for those who want to learn more about the studies and the findings. If you want a summary […]

Company events and trade shows stand out as the way to reach your ideal customers and to network with other businesses in your industry. Even in our digital age, there’s no true replacement for face-to-face connection. We’ve created this guide to help you navigate events and trade shows from choosing the right one, to deciding […]

Did you know that 84%1 of searches are now discovery? This means that search engines like Google are becoming a source of information and solutions for users, and ensuring your page is delivering this information to the customer is core to SEO strategies. Surprisingly, 45%2 of businesses face problems getting their pages indexed and crawled, […]

We know SEO is important and there are many different ways to implement a smart SEO strategy, but at the end of the day, it all boils down to answering a user’s query.  Google does that better than anyone else with 92.47% market share of search engines, which drives 80% of their revenue (~$256.74 Billion […]

A digital marketing certification could be the difference between landing a new job or losing the opportunity.    83% of employers are reporting a difficulty with recruiting, with one third of respondents citing a “lack of needed technical skills.” Data from the U.S. Bureau of Labor Statistics echoes the same sentiment with this graphic on labor […]

Every business exists to solve a problem. Your business can solve a problem every time your product or service is bought by a consumer or other business. But before you can close the sale and solve their problem, you first must first show them how you can and gain their trust. The better you can […]