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6 Keys to Banking and Credit Union Marketing Success: Website, Local, Reputation, SEO, Analytics, and Community

As a bank or credit union in the US, the past year has brought a raft of difficulties and disruption. It’s time to harness the new forms of online living that enable leads to become conversions without the need for in-house account action. With this in mind, the Milestone team has gathered the tools and […]

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Webinar Recap: Digital Marketing and Business Trends for 2021

In this webinar Milestone experts, Anil Aggarwal and Erik Newton discussed key 2021 digital trends. The audience can use these trends to shape their comprehensive marketing to prepare for when business returns to normal. Key topics in this recap video: Top macroeconomic trends for 2021 Digital transformation and how to leverage all the opportunities aligned […]

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Guide to Link Building and Authority Building in 2021

Google wants to make sure that the websites they offer to their customers answer their questions and fulfill their needs. They seek highly authoritative sites that demonstrate expertise and provide helpful information. In an effort to sort through the wealth of information available online, therefore, the search engine has to use a variety of signals […]

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Google Introduces Subtopic Rankings, a New SEO Opportunity

Google has confirmed that they launched their new subtopic rankings for certain queries. Learn what they did and how to use it.

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Guide to Paid Media 2021

Paid media can be an effective way to increase traffic and revenue. There are 10 primary paid channels to choose from and this guide will help you understand them all.

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Milestone Tech Round-Up 2020

Like every year, we are back this new year with a new edition of ‘Tech Round-Up’ – one place where we celebrate every big story that happened on our technology-front.   2020 was a year that we all shall remember for a long, long time – the fundamental way we lived on this planet changed. Location-based businesses around the world faced a crisis as their customers were […]

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Usability Best Practices: How to Make Your Web Site Easy to Use and Intuitive for an End-User

Website usability is the act of ensuring a website is highly interactive, engaging, clean and easily used by all potential customers. The aim is to suitably develop a website that offers intuitive usage by the end-user by implementing best practices to suit the target market, current trends, and the goal of your business.

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Guide to Google Quality Score and How It Impacts Ad Rank – Google’s Paid Search Algorithm

What are quality score and ad rank? Where your paid search ad appears is the result of a number of factors. Ad Rank is a measure of content quality for the paid ads and landing page that measure what digital experience they provide to a user. At a high level, think of Ad Rank as […]

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6 Secrets to Top Converting Websites 2021

How to Increase Pages Per Visit and Dwell Time | How to Decrease Bounce Rate | Conversion Rate Optimization No two websites are the same; yet there are aspects every brand should convey through their website such as a value, a message, the product or service on offer, and a call-to-action (CTA). And, it’s important […]

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Guide to Choosing the Perfect CMS in 2021

Your website and mobile presence are the most powerful channels for driving direct leads and traffic to your business. Selecting the right content management system (CMS) for your website is one of the cornerstones for any business seeking to establish a world-class digital marketing presence. The platform upon which you build your website and mobile […]

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