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Guide to Paid Media 2021

Paid media can be an effective way to increase traffic and revenue. There are 10 primary paid channels to choose from and this guide will help you understand them all.

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Webinar of Digital Marketing and Business Trends for 2021

The pace of digital transformation continues to increase. Join Milestone CEO Anil Aggarwal and VP of Marketing Erik Newton to find out what to watch in 2021.

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Milestone Tech Round-Up 2020

Like every year, we are back this new year with a new edition of ‘Tech Round-Up’ – one place where we celebrate every big story that happened on our technology-front.   2020 was a year that we all shall remember for a long, long time – the fundamental way we lived on this planet changed. Location-based businesses around the world faced a crisis as their customers were […]

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Usability Best Practices: How to Make Your Web Site Easy to Use and Intuitive for an End-User

Website usability is the act of ensuring a website is highly interactive, engaging, clean and easily used by all potential customers. The aim is to suitably develop a website that offers intuitive usage by the end-user by implementing best practices to suit the target market, current trends, and the goal of your business.

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Guide to Google Quality Score and How It Impacts Ad Rank – Google’s Paid Search Algorithm

What are quality score and ad rank? Where your paid search ad appears is the result of a number of factors. Ad Rank is a measure of content quality for the paid ads and landing page that measure what digital experience they provide to a user. At a high level, think of Ad Rank as […]

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6 Secrets to Top Converting Websites 2021

How to Increase Pages Per Visit and Dwell Time | How to Decrease Bounce Rate | Conversion Rate Optimization No two websites are the same; yet there are aspects every brand should convey through their website such as: a value, a message, the product or service on offer, and a call-to-action (CTA). And, it’s important […]

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Guide to Choosing the Perfect CMS in 2021

Your website and mobile presence are the most powerful channels for driving direct leads and traffic to your business. Selecting the right content management system (CMS) for your website is one of the cornerstones for any business seeking to establish a world-class digital marketing presence. The platform upon which you build your website and mobile […]

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Guide to YouTube Optimization and YouTube SEO in 2021

Employing a specific YouTube strategy to drive your business into success during 2021 will be key to ensuring your customer relationship will strive throughout further pandemic-induced lockdowns. Atop this, understanding how to use YouTube optimization strategies efficiently will work towards driving your market statistics, brand recognition, and post-pandemic footfall on a long-term and passive basis. […]

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Guide to Managing Reviews and Building Business Reputation in 2021

Brand reputation and the reviews left online play a critical role in an organization’s ability to grow. They influence not only the number of customers willing to buy a product or service from them, but even their ability to bring in quality new hires that help to strengthen the organization. As many as 69 percent […]

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Guide to Content Marketing in 2021

Content marketing is a potent marketing technique for engaging audiences and generating sales. The important thing to remember is that every written element of a campaign can count and help advance the consumer on the customer journey, whether it’s for business-to-business (B2B) interaction, or business-to-customer (B2C) lead conversion. Each piece is designed to create an […]

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