Archive

Local marketing for businesses has evolved from the basic focus of UNAP and simple SEO to a more holistic approach to achieve online presence globally but more importantly, within the geographic boundary of the user to match local intent, considering that half of all searches carried out online have local intent. 46% of all searches […]

Every search query is a question, so every search result listing should be an answer. This could not be more true for frequently asked questions or FAQs, and that is why Google has started to feature them in the SERPs. Google’s BERT update shifted the focus to entities, which are things in the context of […]

Pay-per-click advertising is a popular media option because it virtually guarantees traffic with the media spend, whereas impression-based media buys can get exposure and cost but do not guarantee traffic. PPC media can be sourced in display or banner ads, paid social, email, and paid search. The largest providers of pay-per-click media are Google Ads, […]

By Keith Brophy, Senior Director of Hospitality Customer Success at Milestone Inc. LinkedIn If you have some slow days toward the end of the year, take a look at your reporting and dashboards and make sure they include these key metrics: Total visits Unique visitors Unique visitors by channel Quality visitors Quality visitors by channel Let’s […]

The Social Media Starfish is a diagram created by Robert Scoble to illustrate the different channels that people are using to interact on the web. This is a great way to visualize the evolving social media landscape.

By Anil Aggarwal, CEO and Dev Kurbur, SVP Customer Success Milestone Inc’s perspective on what the recovery looks like continues to evolve. We are collecting data, processing it, discussing it, and sharing updated guidance with the community. The current state of affairs is mixed. The virus has maintained its presence, and depending on local government […]

There are many reasons SEO is important and will help drive your business. Here are the top 10 reasons. SEO is the largest channel. If you exclude Direct as a channel, SEO will be over 51% for most sites and as high as 75% for B2B sites. SEO is the largest channel for most sites. […]

Milestone has been selected as a Most Influential Company by CIO Bulletin for 2020. Milestone was recognized because they figured out and solved the top 5 most relevant and impactful issues in the organic industry. See more awards Milestone received in recent years. Entities, Schemas, AMP, FAQs, and Voice Search Milestone helps companies organize and […]

Your roadmap to maximize opportunities with 2021 digital trends In this webinar, Milestone experts Erik Newton and Benu Aggarwal discussed key 2021 digital trends. The audience can use these trends to shape their comprehensive marketing for when business returns to normal. Key topics in this recap video: Top macroeconomic trends for 2021 Digital transformation and […]

Video marketing has become an increasingly important part of a successful marketing strategy. A full 92 percent of marketers report that they use video in their marketing strategy, and 88 percent say they see a positive ROI from their efforts. Customers appreciate the ability to watch videos across their various devices with people expected to […]