Menu

Archive

Search Engine Announced Rich Snippets and Micro formats

Search Engines support micro formats in local and SEO search. Deploying micro formats can help in SEO and Local search results and rankings.

more...


About 8 years ago by     Comments are off for this post Post Comments
Share

Stay Away from Link Farm and Paid Low Quality Links

A recent NY Times article discussed the black hat SEO activities conducted by retailer J.C. Penney, their short-term reward, and the enduring consequences. Working with link farms can have a quick short-term positive effect on your search engine rankings, but the long term results often outweigh the immediate benefit.

more...


About 8 years ago by     2 Comments Post Comments
Share

Social Signals

Google and Bing have both confirmed that social media signals are influencing search engine results. As search trends continue to evolve, so will the factors that effect the SERPs. Several social media channels already play a key role in the search environment.

more...


About 8 years ago by     Comments are off for this post Post Comments
Share

Local & Hyperlocal Promotions and SEO Impact

The importance of Local and Hyperlocal promotions is increasing day by day. Today, Local results are viewed millions of times a day with 20% of searches on Google being local in nature and 64% of the searchers on the net looking for results within 15 miles.

more...


About 8 years ago by     Comments are off for this post Post Comments
Share

HTML5 – How SEO-Friendly Is It?

HTML5 continues to evolve as the next web standard for site content and functionality morphing out of today’s 10+ year old HTML4.01. HTML5 has numerous technical enhancements and improved features for programmers, but it’s important for online marketers to understand why HTML5 matters to SEO efforts and some of its drawbacks.

more...


About 8 years ago by     Comments are off for this post Post Comments
Share

Facebook Ad Tactics for Search Marketers

Facebook is a great opportunity for advertisers. With a self-serve image and text-based ads platform, it’s critical to learn the best practices for Facebook ads and avoid ad fatigue by targeting the right profiles, rotating ad copies and images, offering incentives and more.

more...


About 8 years ago by     Comments are off for this post Post Comments
Share

Visual Analytics: Conversion Juice for the Brain

A new set of data visualization tools can now render data visually. Charlotte Bourne of Mediative and Wister Walcott of Marin Software discuss the applications and tools for visual analytics.

more...


About 8 years ago by     Comments are off for this post Post Comments
Share

Ask the SEOs – SEO Advice From the Experts

Danny Sullivan, Bruce Clay, Greg Boser, Vanessa Fox, Todd Friesen, Jill Whalen and Stephen Spencer answer search engine optimization questions from the audience at the 2011 SMX West Conference in San Jose, California.

more...


About 8 years ago by     1 Comment Post Comments
Share

Hot Topics in PPC

Paid Search Marketing is evolving quickly and there are several new and unique ways to implement strategies into ad copy and keyword research. SMX West 2011 in Santa Clara inspired a discussion about hot topics in PPC.

more...


About 9 years ago by     Comments are off for this post Post Comments
Share

Website Optimization Factors – Conversion Tips

Never leave a webpage alone. There’s always room for improvement. Make the small changes in design and content, and you may see a significant improvement in conversion. At SMX, the experts outlined some easy-to-follow frameworks on how to look at your webpages and see what can be adjusted to further enhance conversion value.

more...


About 9 years ago by     Comments are off for this post Post Comments
Share