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Hear Milestone speak at the 2011 Mountain Travel Symposium about the importance of Social Media Optimization and Online Reputation Management. Milestone will demonstrate eBuzz Connect – its high-tech social media and online reputation management tool for the lodging and travel industry.

Google’s latest algorithm update known as the “panda” penalized a lot of low quality and shallow content sites. According to Matt Cutts, Google’s main focus is making content farms and low quality content sites less visible in search results. The good news for Milestone clients? Google is helping original content rank higher and Milestone Internet Marketing ensures the content on our sites is unique and original.

It should no longer be a question of whether or not hospitality clients should have a mobile presence. Rather, hotels and resorts should be focusing on ways to enhance their mobile presence in order to capitalize on the rapidly growing searches that are done on mobile devices. One of the fastest and most effective ways to generate mobile traffic is by running a mobile paid search campaign.

Facebook PPC campaigns can be a very cost effective way to drive traffic to a business Facebook page or website. There are distinct differences between Facebook and Google ads that are critical to the success of a PPC campaign.

Social media is having a larger impact on organic SEO factors on a daily basis. Both Bing and Google have recently taken steps to increase the influence a user’s friends have on the search results she sees when browsing the web. Taking some simple steps can help to ensure that you stay relevant to the search engines.

Ad Sitelinks is a feature for paid listing ads that let you include up to 4 additional links to deeper content on your site beyond the main landing page. With Sitelinks you automatically extend the value of your AdWords ad by showcasing additional targeted and relevant links for users.

Search Engines support micro formats in local and SEO search. Deploying micro formats can help in SEO and Local search results and rankings.

A recent NY Times article discussed the black hat SEO activities conducted by retailer J.C. Penney, their short-term reward, and the enduring consequences. Working with link farms can have a quick short-term positive effect on your search engine rankings, but the long term results often outweigh the immediate benefit.

Google and Bing have both confirmed that social media signals are influencing search engine results. As search trends continue to evolve, so will the factors that effect the SERPs. Several social media channels already play a key role in the search environment.

The importance of Local and Hyperlocal promotions is increasing day by day. Today, Local results are viewed millions of times a day with 20% of searches on Google being local in nature and 64% of the searchers on the net looking for results within 15 miles.