Archive

We were delighted to see Facebook’s newly released feature update allowing profile pages (with friends) to convert to business pages (with fans). The story of a business creating a profile, accumulating a large following of friends, and getting stuck in a pickle once they realized they needed to update to a Facebook business page is all too common. Here are the easy steps to migrate a Facebook profile to Facebook page:

Social media is big and getting even bigger. These channels provide marketers with a combination of market reach, building relationships, and increasing relevance on search engines. Milestone’s president, Benu Aggarwal, will be joining a panel of experts in discussing how social media channels are changing the rules of marketing.

Hear Milestone speak at the 2011 Mountain Travel Symposium about the importance of Social Media Optimization and Online Reputation Management. Milestone will demonstrate eBuzz Connect – its high-tech social media and online reputation management tool for the lodging and travel industry.

Google’s latest algorithm update known as the “panda” penalized a lot of low quality and shallow content sites. According to Matt Cutts, Google’s main focus is making content farms and low quality content sites less visible in search results. The good news for Milestone clients? Google is helping original content rank higher and Milestone Internet Marketing ensures the content on our sites is unique and original.

It should no longer be a question of whether or not hospitality clients should have a mobile presence. Rather, hotels and resorts should be focusing on ways to enhance their mobile presence in order to capitalize on the rapidly growing searches that are done on mobile devices. One of the fastest and most effective ways to generate mobile traffic is by running a mobile paid search campaign.

Facebook PPC campaigns can be a very cost effective way to drive traffic to a business Facebook page or website. There are distinct differences between Facebook and Google ads that are critical to the success of a PPC campaign.

Social media is having a larger impact on organic SEO factors on a daily basis. Both Bing and Google have recently taken steps to increase the influence a user’s friends have on the search results she sees when browsing the web. Taking some simple steps can help to ensure that you stay relevant to the search engines.

Facebook allows corporate business pages much more freedom to define their space within Facebook than is available on personal profiles. Beyond the simple wall posts, photo galleries, videos and events, businesses are able to create custom tabs which allow them to display all manner of creative content, graphics, games, quizzes and more to keep users engaged.

Facebook Insights provides Facebook Page owners and Facebook Platform developers with metrics around their content with deeper engagement analytics and demographics for interactions. Insights can be installed on your website as well, giving a deeper understanding of the traffic flow between Facebook and your site.

Ad Sitelinks is a feature for paid listing ads that let you include up to 4 additional links to deeper content on your site beyond the main landing page. With Sitelinks you automatically extend the value of your AdWords ad by showcasing additional targeted and relevant links for users.