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Social Media Optimization and Online Reputation Management – New Media and Technology Showcase

Hear Milestone speak at the 2011 Mountain Travel Symposium about the importance of Social Media Optimization and Online Reputation Management. Milestone will demonstrate eBuzz Connect – its high-tech social media and online reputation management tool for the lodging and travel industry.

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Google Panda Update: Quality Content is more Important than Ever

Google’s latest algorithm update known as the “panda” penalized a lot of low quality and shallow content sites. According to Matt Cutts, Google’s main focus is making content farms and low quality content sites less visible in search results. The good news for Milestone clients? Google is helping original content rank higher and Milestone Internet Marketing ensures the content on our sites is unique and original.

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Mobile Paid Search – Don’t Wait!

It should no longer be a question of whether or not hospitality clients should have a mobile presence. Rather, hotels and resorts should be focusing on ways to enhance their mobile presence in order to capitalize on the rapidly growing searches that are done on mobile devices. One of the fastest and most effective ways to generate mobile traffic is by running a mobile paid search campaign.

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Facebook PPC Campaigns

Facebook PPC campaigns can be a very cost effective way to drive traffic to a business Facebook page or website. There are distinct differences between Facebook and Google ads that are critical to the success of a PPC campaign.

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Making Search More Social

Social media is having a larger impact on organic SEO factors on a daily basis. Both Bing and Google have recently taken steps to increase the influence a user’s friends have on the search results she sees when browsing the web. Taking some simple steps can help to ensure that you stay relevant to the search engines.

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Search Engines Announce Structured Data, Schemas, Rich Snippets, and Micro formats

Search Engines support micro formats in local and SEO search. Deploying micro formats can help in SEO and Local search results and rankings.

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Social Signals

Google and Bing have both confirmed that social media signals are influencing search engine results. As search trends continue to evolve, so will the factors that effect the SERPs. Several social media channels already play a key role in the search environment.

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Local & Hyperlocal Promotions and SEO Impact

The importance of Local and Hyperlocal promotions is increasing day by day. Today, Local results are viewed millions of times a day with 20% of searches on Google being local in nature and 64% of the searchers on the net looking for results within 15 miles.

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Facebook Ad Tactics for Search Marketers

Facebook is a great opportunity for advertisers. With a self-serve image and text-based ads platform, it’s critical to learn the best practices for Facebook ads and avoid ad fatigue by targeting the right profiles, rotating ad copies and images, offering incentives and more.

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Visual Analytics: Conversion Juice for the Brain

A new set of data visualization tools can now render data visually. Charlotte Bourne of Mediative and Wister Walcott of Marin Software discuss the applications and tools for visual analytics.

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