With sites like Twitter, YouTube, and other social networks, the social web will change how hotels optimize for organic search. Over the last few months, we’ve witnessed the power of Social Media sites – from the breaking news of the pirates attack by The White House, amazing first photo of ‘Miracle on the Hudson,’ to the spread of the Swine Flu hysteria. Social Media sites have revolutionized the way we get our information and it continues to grow exponentially. April saw a record month with nearly three-quarters of the US online population visiting at least one Social Media site.
Recently, USA Today published an article using Twitter as a tour guide to find Los Angeles restaurants, nightlife, and lodging. Hotels capture buzz by listening and providing expert advice pertaining to their destination and target audience. According to comScore (http://blog.comscore.com/radwanick.html) , “the 45-54 year olds are 36 percent more likely than average to visit Twitter, making them the highest indexing age group, followed by 25-34 year olds, who are 30 percent more likely.” While Facebook tends to have similar demographics, MySpace and YouTube have a younger user base; but together, this group of Social Media sites reaches nearly 160 million potential guests monthly.
Hotels that create a social media plan can increase organic rankings and dominate the SERP’s with the right keyword strategy resulting in a lower cost per acquisition. I believe Twitter will eventually provide search engines with its real time content, comments, and links to new pages for the Index. Set your strategy for future success by optimizing your website and embracing a social media presence to maximize conversion, traffic, and branding.
Contributed by: Brad Brewer, Milestone Internet Marketing