Tag Cloud - web_2.0

The most common challenge amongst businesses on social media is building a fanbase or “likes.” This seemingly challenging concept actually has a very simple solution: ask them. It seems so elementary, you may say to yourself that this could never work. However, it is currently the most effective way to build a fanbase.

About 23 days ago by Cassie Vignieri   No Comments

Facebook recently made another round of significant changes to the functionality of brand pages, and it goes live for all brand pages on March 30, 2012. Here are the highlights and how they impact your marketing efforts.

About 54 days ago by Mike Supple   2

This case study explores the importance of choosing blog topics to drive traffic to your website. A blog is a very powerful tool for businesses to connect with consumers and share ideas and expertise. From an search engine optimization (SEO) standpoint, it’s a way to add fresh content to your site on a regular basis. This will improve your freshness score and help your website to gain higher visibility in search engine results.

About 54 days ago by Cassie Vignieri   No Comments

At SMX West 2012, Michael King with Publicis Modem discussed how important it is to bring search and social together to maximize reach and ROI.

About 75 days ago by Zulema Romero   No Comments

It can be difficult to calculate ROI on your social media efforts. Learn how to define your goals & KPI’s to be able to determine your ROI.

About 76 days ago by Zulema Romero   3

Videos can be one of the most compelling and creative ways to provide information about your hotel and reach an expansive audience. Find out more about how to optimize these videos, as well as some tips and tricks to create sticky and valuable content from both a search engine and user point of view.

About 76 days ago by Brittany Bingham   No Comments

In this session panelists talked about linking your web site to your Google+ profile page with G+ badge, setting up Direct Connect for your Google+ page, along with other awesome strategies.

About 76 days ago by Kchitiz Regmi   No Comments