Tag Cloud - Pay Per Click
Enhanced Pay-Per-Click Sitelink Extensions
Enhanced pay-per-click sitelink extensions offer advertisers additional exposure by incorporating expanded copy on sitelinks and aim to prompt higher click-through-rates by appearing more informative and relevant to consumers.
more...About 51 days ago by Yasmin Davila No Comments
The Mobile Ad Universe
Since 53% of mobile subscribers have smart phones in the US, how do we target those users? There is no doubt as to why you should run mobile ads, the next question is how do you run mobile ads?
more...About 76 days ago by Amanda Brinkerhoff No Comments
WiFi and Operating System Targeting Gives a Boost to Mobile PPC
Adwords mobile PPC has become more targeted with new WiFi and operating system selection, offering mobile advertisers more options in reaching their target audience within range of a WiFi network or on certain devices.
more...About 79 days ago by Jonas Pauliukonis No Comments
Why You Should Bid on Your Brand Name
Article explores why it is important to bid on your own brand name for PPC campaigns in 2012. It is important that you not only stay ahead of trends but also remain competitive.
more...About 82 days ago by Soumya Nath No Comments
How to Refresh Your PPC Campaign in 2012
January is a great time to review and refresh your PPC campaign for the upcoming year. After analyzing 2011 trends and data, it is important to begin adjustments for 2012. This article lists 3 things to get your campaign off to a good start for 2012.
more...About 111 days ago by Amanda Brinkerhoff No Comments
Why Hotels Should Leverage Mobile PPC in 2012?
2012 brings new opportunities for search marketers. Companies should now be reevaluating their marketing campaigns and realizing that one trend they shouldn’t be missing out on is mobile pay-per-click. This article will dive into reasons why mobile PPC should now be considered an integral part of your marketing plan.
more...About 111 days ago by Ara Quick No Comments
Adjusting to Paid Search Trends in 2012
2012 Paid Search Trends for Hotels – With local search increasing buzz in SEO, social media and mobile PPC tactics should be included in hotels’ PPC strategies in 2012. This article identifies key trends why hotels should invest more marketing dollars for social and mobile PPC.
more...About 169 days ago by Amanda Brinkerhoff No Comments
