When you engage your business/company with the online social media networks, you gain the potential to create viral and social awareness, which in returns brings buzz and drives traffic. This can all provide a measurable impact when analyzing the potential of these on-line social media networks such as Facebook, Twitter, MySpace, etc.
Facebook: Facebook has brought forth a steady ground for social marketers, everything from creating fan pages to creating Facebook Ad-campaigns can be effective actions to take. Creating a fan page, with a call-to-action button can convert fans into friends – this is one measurement that you can focus on, how many friends does my profile have?
Metrics for an Effective Facebook Profile/Page
- number of fans
- number of conversations/interactions/dialogues
- Click-through numbers to your independent website
Sending Traffic to your Facebook Page vs. Website: Sending traffic to both your Facebook profile/fan page and to your independent website are both equally important. Your Facebook page is one outlet that is connected with your website page – it is all about creating awareness to your visitors that you are interacting with the Facebook community. Visitors will become aware of both your Facebook page and your website, it is ok to focus on both…it creates activity and buzz.
The Social Web is a vast opportunity to create activity and buzz about your website and your business. Facebook is one outlet that will definitely be worth your time and energy. Create a dialogue, build a fan/friend base, send traffic to and from your website, and build a viral online marketing campaign, all which can be effective tools for improving your ROI through Facebook.
Contributed by: , Milestone Internet Marketing