Event: HITEC 2013
Session: Re-assessing the impact of social media on your online visibility and search strategy
Date & Time: June 25 at 11:15 AM
Location:
Minneapolis Convention Center
250 Marquette Avenue South
Minneapolis, Minnesota 55401
Session Description:
50% of direct bookings were reported to have been generated originally by social media in 2012. But accurate attribution remains a very dark art and search engine algorithms continue to morph and grow ever more complex. This session will cover topics including:
- De-mystify the social search enigma and understand how search engine algorithms are utilizing more social data and user content to produce more intelligent and semantic results
- Learn the latest white-hat techniques and best-practices to maximize your search exposure and ranking
- Get fully up-to-speed on the latest developments with Google + and penguin and understand how this can impact your brand other than for SEO
Speaker: Anil Aggarwal, CEO, Milestone Internet Marketing
Home Review Filtering in the Local World – the Good, the Bad, the Ugly Cross-Marketing Optimization – Search, Social, and Mobile [Case Study]
