In this webinar, Milestone experts presented the Covid-19 Crisis-Recovery-Growth local search strategy, including key priorities, case studies, and tactics for search marketers to use as they manage the impact of the Covid-19 pandemic during April, May, June, and July, and then pave a road to recovery.
Key takeaways to manage the crisis and recovery phases:
- Update business listings – Hours, description, Google Posts (Apple, Yelp, Bing, verticals)
- Engage with your customers – Covid-19 banner, content, FAQs, email communication, flexible policies, Gift cards/offers
- Adapt to new behavior – Online, mobile, and no-touch
- Create virtual events to engage with your target audience
- Leverage Covid-19 schemas – Use special announcement schemas
- Re-evaluate ad campaign – Allocate budget for segments where it make sense
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