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Video: Drive higher ROI with segmenting & personalization in paid media

Oct 26, 2017   |   Web Design and Promotion
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In case you missed it, here’s a recorded version of our paid media webinar!

In this video: Learn how to use data to segment and personalize your paid media and social advertising campaigns to help shift revenue away from OTAs, and back to you. By integrating data in your paid media strategy, you can drive above average results.

During this 45 minute video you will learn:
  • How to use audience segmentation for precision targeting
  • The benefits of retargeting based on geolocation and website behavior
  • How to combine organic and paid media to enhance ROI
  • Real-life case study of how data helped increase ROI for a hotel

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