- Test the title tags on ppc and based on the results adjust organic title tags. Always have couple of versions before launching them.
- Use ACE (Adword Campaign Experiment) and test.
- Use ppc stats to know which keyword convert and apply organically and vice versa
- Content campaigns stats can show you the best linkbuilding websites doe the web – Doubleclick adplanner tool is very effective tool.
- Perform landing page optimization test using paid search campaigns and categorize and optimize the seo.
Study shows in travel industry, a visitor might visit 9 websites before making a conversion.
Conclusion: seo and paid marketing team should work together , share data, perform tests and increase quality traffic and conversions.
Speakers: Brad Geddes
Contributed by – Justin Varghese, ROI Manager, Milestone Internet Marketing Inc.