Power Tools for the Paid Search Pro

Tools Suggested by Brad Geddes:

• Yahoo Clues – Yahoo’s version of Google Insights; find keyword ideas and trends through this tool
• Next Analytics – import your paid search data in Google Analytics into excel for easy analysis and reporting
• Acquisio Broad Match Modifier – except in unique cases, some form of modified broad match should always be used in every PPC campaign; this free tool makes it easy to quickly update a list of broad keywords
• Adsense Sandbox – quickly see the latest contextual and geo-targeted Google Ads for a URL or keyword
• Certified Knowledge Ad Copy Creator – a tool for quickly generating ad copy, especially for accounts with dozens or hundreds of ad groups
• Certified Knowledge Quality Score Analyzer – identifies and provides recommendations for improving keyword quality scores

Tools Suggested by David Rodnitzky:

• Moat.com – search for ads by brand or use the brand analytics tool to measure attention through heatmaps
• Mixrank.com – competitive analysis tool for quickly finding ads and traffic sources
• Google.com/adplanner: analytics tools for content network ad placement to identify the traffic sources and keyword most associated with a site
• 4mads.com – instant rich media creator

Tools Suggested by Chad Summerhill:

• BoostCTR – crowd sourcing tool for developing ad copy
• Visual Website Optimizer – A/B testing tool for creating and comparing landing page performance
• #PPCChat on twitter (Tuesdays @ noon) – not so much a tool as a resource, twitter users can follow this hashtag to stay on top of PPC news and developments
• Gazel Adwords – easy excel plug-in that pulls Adwords data directly into excel so it can be easily manipulated and refreshed in a few simple clicks
• Queryminer – tool for finding negative keywords and identifying keywords that need better landing pages

Tools Suggested by James Zolman:

• Plenty of Fish and Plenty of Fish Uploader – an unconventional approach, James advocated first researching audience demographics through the dating site Plenty of Fish to test how different groups responded to advertisments
• ReverseInternet.com – great research tool for researching Adsense sites or performing a competitors’ analysis
• Rockstar Power Suite (highly recommended) – a research and campaign development tool from banner creation to media buys

Speakers:

• Brad Geddes, Certified Knowledge (Moderator)
• David Rodnitzky, PPC Associates
• Chad Summerhill, ABF U-Pack Moving
• James Zolman, Quality Scores

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Contributed by Jonas Pauliukonis, Sr. eStrategist