Whether you are working with a smaller budget or simply looking to cut down costs, spending your PPC budget wisely is more important than ever. Instead of simply pausing your campaign or lowering your daily budget, try thinking smarter and following the tips included below to keep costs down and conversions up!
Improve Targeted PPC Campaigns
Figure 1: The Targeted & Mobile campaigns experienced more clicks, better positioning,
and a higher CTR than the Nationwide campaign.
Develop Effective Landing Pages to Increase Conversion
Conclusion
Some simple ways to keep a PPC campaign cost effective is to focus on geo targeting and day parting strategies. In addition, paying attention to landing page relevancy will result in higher quality scores, better positioning and higher conversions.
Sources:
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Contributed by:
Subina Desai, eStrategist
David Addison, eStrategist
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