Building a social media strategy

With social media it is important to have realistic goals. Follow the plan below to create a proper goal and set expectations right.

Social Media Stage One

1. Research
   1. Who are your customers
   2. What are their needs?
   3. Build
      1. Facebook, Twitter, Youtube, Feeds, blogs etc.
      2. Promote
         1. Promote on the right channels to achieve the channels

Social Media Stage two

1. Goals – What does the business want to achieve with social media?
2. Plan to achieve the goals – Setup up monthly goals and checkpoints to see if you are on track.

Social Media Stage three

1. What are you doing with the metrics you get from social channels? For example if you have Facebook followers, what are we doing with them? Measure to take actions accordingly.
2. Build the brand
3. Increase presence
4. Increase conversions and traffics.

Some of the most important metrics to measure on Facebook and twitter are:

Facebook:

• No of fans
• RSVP
• Number of interactions
• No of mentions
• Use of discount codes
• FB email response

Twitter:

• No of followers
• No of retweets
• No of click throughs

Some of the tools:

Hootsuite and Radion6 are some of the tools which can give all these engagement metrics.

Conclusion:  Sit back and analyze the how you are doing your social campaigns. Define a proper goal and try to meet the goals in certain time frame with monitoring spend and time.

Speakers: Jennifer Evans Cario

Contributed by – Justin Varghese, ROI Manager, Milestone Internet Marketing Inc.