Smart Organic Keyword Research and Selection

Keyword and market research is where seo optimization begins.

1)      Create a starter KW list – Keyword that actually describe the business

2)      Refine the list

3)      Prioritize

4)      Rinse and Repeat

Couple of other things we can focus on:

• Analytics – Which keywords are driving traffic to the website
• Web server logs – See which search queries pulled 404 pages
• Audience – Who is the right audience, are we serving the right niche.
• Ask and NOT Assume – Ask you audience by looking at review etc.
• Include local keywords and language or terms, this can be effective
• C stands for Categorize

Other ideas to find the right keywords are:

• SQR Reports, if already ppc was running – As this report shows what queries the impressions showed up for.
• Keyword retargeting via Display
• Include keywords which drive conversion
• Look at competitors and see what they are already

Tools to keyword other than google adwords and bing are:

• Compete.com
• Semrush
• Raven kwrd insights
• Concentrateme.com
• Wordstream
• Seevle
• Yahoo clues
• 5minutesite.com
• Youtube keyword search tool
• Blekko – More useful for outside us
• Opensiteexplorer – Anchor text report

Conclusion: Use all these tools to find the right keywords and then monitor what competition is doing to find the best keywords and using these keyword generate content around it.

Speakers: Wil Reynolds, Craig Paddock, Carolyn Shelby, Mark Barrera
Moderator: Joe Laratro

Contributed by – Justin Varghese, ROI Manager, Milestone Internet Marketing Inc.