Tag Cloud - hotel-website-design

How to Increase Pages Per Visit and Dwell Time | How to Decrease Bounce Rate | Conversion Rate Optimization No two websites are the same; yet there are aspects every brand should convey through their website such as value, a message, the product or service on offer, and a call-to-action (CTA). And, it’s important to […]

Website usability is the act of ensuring a website is highly interactive, engaging, clean and easily used by all potential customers. The aim is to suitably develop a website that offers intuitive usage by the end-user by implementing best practices to suit the target market, current trends, and the goal of your business.

With the vast number of search algo changes to the evolution of the customer journey, hotels and businesses need to welcome and adapt to the changes in order to continue online success. Here is a list of 2015 top digital marketing trends and strategies hotels need to consider in the new year.

There has been a lot of confusion regarding Google’s update on March 16 regarding “Doorway Pages”. We believe that the definition of “doorway pages” has been misinterpreted, and we feel obligated to provide a few words to clarify the confusion and help our clients get a better understanding of what this means for their hotel business. Here are our views on the subject.

With over 150 million users, and as the 5th most heavily trafficked site in the US, Facebook is one of the most popular social networking sites. Between October 2007 and June 2008, the number of Facebook users in the US grew 32%, with the fastest growth occurring in the 30+ age group. Spanning such a wide demographic, companies not taking advantage of marketing opportunities on Facebook are missing out on a huge opportunity to connect with potential customers.

NYLO Hotels worked closely with Milestone to develop a stunning, well-structured website to showcase the groups well-appointed boutiques. Following the latest search trends and usability guidelines, the new site has performed well over expectations.

Milestone’s strategy includes developing technology driven, content optimized hotel websites following the latest search and social guidelines. Learn how Milestone helped Holiday Inn Mart Plaza gain $300K in 3 months in this case study.

Finding the right hospitality website design agency is crucial to your hotel’s online business success. Here are a few things to check when researching who to partner with.

Learn how to target internet users on your property to increase your hotel revenue. A Guest portal allows you to send on-property content and collect information on internet users to better market services, increasing your hotel revenue and user experience.

Learn how geo-targeted content and personalization can increase your revenues. Craft packages to locales that are more interested in learning, and purchasing, those specific packages!