Tag Cloud - hotel-website-design

How to Increase Pages Per Visit and Dwell Time | How to Decrease Bounce Rate | Conversion Rate Optimization No two websites are the same; yet there are aspects every brand should convey through their website such as value, a message, the product or service on offer, and a call-to-action (CTA). And, it’s important to […]

Website usability is the act of ensuring a website is highly interactive, engaging, clean and easily used by all potential customers. The aim is to suitably develop a website that offers intuitive usage by the end-user by implementing best practices to suit the target market, current trends, and the goal of your business.

With the vast number of search algo changes to the evolution of the customer journey, hotels and businesses need to welcome and adapt to the changes in order to continue online success. Here is a list of 2015 top digital marketing trends and strategies hotels need to consider in the new year.

There has been a lot of confusion regarding Google’s update on March 16 regarding “Doorway Pages”. We believe that the definition of “doorway pages” has been misinterpreted, and we feel obligated to provide a few words to clarify the confusion and help our clients get a better understanding of what this means for their hotel business. Here are our views on the subject.

With over 150 million users, and as the 5th most heavily trafficked site in the US, Facebook is one of the most popular social networking sites. Between October 2007 and June 2008, the number of Facebook users in the US grew 32%, with the fastest growth occurring in the 30+ age group. Spanning such a wide demographic, companies not taking advantage of marketing opportunities on Facebook are missing out on a huge opportunity to connect with potential customers.

NYLO Hotels worked closely with Milestone to develop a stunning, well-structured website to showcase the groups well-appointed boutiques. Following the latest search trends and usability guidelines, the new site has performed well over expectations.

Milestone’s strategy includes developing technology driven, content optimized hotel websites following the latest search and social guidelines. Learn how Milestone helped Holiday Inn Mart Plaza gain $300K in 3 months in this case study.

Finding the right hospitality website design agency is crucial to your hotel’s online business success. Here are a few things to check when researching who to partner with.

Learn how to target internet users on your property to increase your hotel revenue. A Guest portal allows you to send on-property content and collect information on internet users to better market services, increasing your hotel revenue and user experience.

Learn how geo-targeted content and personalization can increase your revenues. Craft packages to locales that are more interested in learning, and purchasing, those specific packages!

With the millennial generation having a greater impact on the travel industry, hoteliers need to tune their website design, structure and strategy to cater to this digitally savvy market. Learn some vital features your website needs to keep this generation engaged and wanting to do more business with your organization.

FAQ on Duplicate Content and Moving your site by Matt Cutts at PubCon, 2009

Milestone Interview with Bruce Clay, From BruceClay.com

Google continues to roll out its Panda 4.1 algorithm update, focusing on content quality. Learn how this affects the hospitality industry strategies and what hotels can do to optimize and benefit from the update.

There’s a lot to think about when designing a website: structure, layout, content etc. By focusing on some core fundamentals, you can make sure that your site is appealing to both users and search engines alike. Learn more about what the important elements are and how to mitigate the challenges you’ll face during the process.

The importance of a mobile website for hotels is often questioned. Research shows that, on average, consumers use a smartphone about 50% of the time throughout the phases of travel from research to the trip itself. Having a site that is responsive to all devices (mobile, tablet, desktop) ensures the best consumer experience and enhances the likelihood of them booking a room at your hotel. Find out more about the mobile user travel segment and why a mobile website is essential.

Missed the Local U SMX Advanced workshop? Here’s a recap of what local search experts say are the latest trends and hot topics in search industry. Find out what new and improved strategies you should be applying to your business when it comes to local search.

InterContinental Mark Hopkins San Francisco partnered with Milestone Internet Marketing for a new website design to drive web and mobile traffic for the property, and increase its online ROI. Learn about Milestone’s strategy and the amazing results!

The goal of search engines is to deliver the right result to the right user at the right time. Search engines are moving away from displaying results purely based on keyword search, and more towards conversational and semantic search. Searchmetrics released a study last month that shows over a third of Google’s search results include schema rich snippet data. Interestingly enough, the same study concluded that only 0.3% of websites are using schema markup. Learn why you should implement schema tags on your website.

Milestone Internet Marketing recently won several top distinctions for innovative hotel website design, digital marketing strategies, and social media marketing from Horizon Interactive and Communicator Awards.

Due to the tremendous amount of questions Milestone has received regarding duplicate content, we wanted to take this opportunity to discuss the top three questions and how to handle these issues. Read on to find answers to the most common duplicate content questions.

Milestone Internet Marketing has received top honors from this year’s Internet Advertising Competition (IAC) Awards, capturing four awards for outstanding website design, internet marketing and social media campaigns.