Date & Time: Tuesday, October 20, 2015 at 11:00 AM PT
Duration: 1 Hour
Session: Hotel Marketing Snapshot & How to Budget for 2016
Leverage Today’s Trends to Gain Market Share in a Competitive Landscape
Start dominating your digital landscape today to see an increase in revenue tomorrow and beyond. This webinar will allow you to understand the latest internet trends that will affect your business in 2016, how to benchmark your current performance against your digital competitors, and how to create an effective digital marketing budget. The webinar will highlight the tools professionals use, and you can access, to test digital performance and understand where you should focus your strategy and budget.
Webinar Key Takeaways:
- Digital Marketing Review- tools and methods to understand performance (yours and your competitors)
- How to gain market share via GAP Analysis
- Latest digital trends that will impact your strategy
- Budgeting for 2016
After this webinar you will be able to budget for the highest returns in 2016 by understanding your current internet performance, competitor performance, and trends affecting the overall marketing landscape.
- Benu Aggarwal, Founder and CEO
- Mike Supple, Director of Products and Social Media
- Julie Chapman, Senior Director of Business Development
- Sara Linton, Product Marketing Specialist (Moderator)