PPC Landing Page Dos and Don’ts
Creating PPC landing pages is a must for online advertisers. During SES New York 2009, we had an opportunity to interview Tim Ash from SiteTuners.com. He is also an author of a well-known book called “Landing Page Optimization”. Here is a short summary of Tim Ash’s top tips on creating an effective PPC landing page, as well as the 7 deadly sins to avoid when you are creating a landing page.
Grand Velas PPC Landing Page (before)
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Q: Why are landing pages critical elements for your paid campaigns?
A: Landing Pages help in achieving better conversion by providing customers with what they want. With other forms of online media, you do not control where surfers are going to land on your site after they search. With PPC you can maximize the efficiency of the money you are spending. You can also control where people will land, and the message which is communicated to them. With specialized landing pages, which are designed for the specific need of the customer, you can assist by directing them to the most relevant page for their search query.
The following are 7 things to avoid when creating a PPC landing page:
In summary, building a landing page is an absolute must for PPC traffic. You can cater to the needs of the user based on their search query. For example, if someone types in “budget hotel waikiki”, a page can be created with the top 5 reasons why your hotel is of great value. When a user can emotionally connect and see themselves as the audience on your page, that’s when you know you have a winning landing page. Lastly, don’t just create a landing page and ignore it. Always test different elements to see if your change can further increase conversion.
Contact us at +1 408-200-2211 or email us at sales@milestoneinternet.com.
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