COVID-19 has disrupted our world like nothing we have seen before; large retailers, financial institutions, businesses with multiple locations to small brick and mortar stores, all are experiencing the impact of the COVID-19 pandemic. Businesses are forced to adapt rapidly. This new normal requires a robust Crisis-Recovery-Growth (CRG) strategy across all channels.
- During the Crisis stage, the critical business priority is customer awareness and engagement. We will share important channels and messaging tactics
- Local channels: Must-haves and checklist of items, attributes across channels, such as Google, Apple, Bing, Yelp, Facebook, Tripadvisor, etc
- Critical messaging – COVID-19 landing page, banners, FAQs, and storefront messaging with examples of powerful, effective messaging by reputable brands
Recovery & Growth Stage
- During the Recovery and Growth stages, businesses must focus on targeting, nurturing, and converting their audiences
- Steps to strengthen your presence across all channels, including content, SEO, local, social, email, and paid
- Local and hyperlocal targeting and personalized messaging across local, paid, social, emails
Hear from the experts and learn what other businesses are doing to take action and win back the business as the crisis evolves into recovery and growth.
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