Gone are the days, when location, location, location was considered as the real formula of a successful business. Today, it is all about the internet of things and the different digital platforms where our customers look for information. Mobile and voice search have changed the game over the last few years and local SEO has become a very important piece of our overall marketing strategy. With these changes our formula for success has changed to relevance, prominence and proximity. Here are few quick takeaways for local businesses and SEO’s:
(Source: Moz 2015, Local Ranking Factors)
Apple Results
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Bing Results
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4. Building unstructured links, links that don’t have a full UNAP of your business but mention or talk about your business, are great ways of differentiating your business from other local business in the area. Unstructured links help in driving additional brand awareness as well as traffic and fresh signals to your website.
5. Talking about local events and sharing your participation in those events is highly recommended as these links directly impact your local ranking and link signals.
6. You should also claim and optimize your organization on Google My Business. Make sure that you have kept your name, address, and phone number consistent with other listings and then use the following steps to help yourself stand out:
Contributed by:
Kanika Thakran, Sr. Manager SEO
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