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How to Change your Facebook Profile Page to a Business Page

Mar 31, 2011   |   Getting Social, Industry News
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Facebook data backup

We were delighted to see Facebook’s newly released feature update allowing profile pages (with friends) to convert to business pages (with fans).  The story of a business creating a profile, accumulating a large following of friends, and getting stuck in a pickle once they realized they needed to update to a Facebook business page is all too common.

Here are the easy steps to migrate a Facebook profile to Facebook page:

  1. First thing to do is backup your current profile.  This is VERY IMPORTANT!  Facebook will download all your wall posts, friends, pictures, events, profile info, etc. and zip it up into a large file.  The process takes Facebook about 1 hour to run, depending on the wealth of data you have stored on your Facebook account.  To run a backup, click on account -> settings -> download your information.Facebook data backup
  2. Once you have received an email from Facebook with your .zip file of stored information, follow this link to the main migration page.
  3. Select your business type from the six possible options and fill out the short information prompts (company type, address, phone number) and hit “Get Started.”
  4. You will then be directed to your new business page.  You will notice that your profile image will be imported from your previous profile but your fan total will be listed as “0”.  Don’t worry, when you refresh your page, you will see the number quickly rise to your pre-existing fan/friend base.

Facebook Profile to Page

That’s it!  The important thing to note is that hardly any of your prior information will be transferred over to the new business page.  Your wall will be blank, your information tab will be very bare, and you will not have any photos or albums.  This is where the Facebook backup comes into play.  Simply reload your images and info (from the zip file) to the appropriate tabs.  Your defined Facebook url (ex. will remain intact through the transfer, which is huge for businesses that may be linking to the Facebook page through existing paid online advertising campaigns, blog posts, websites,  etc.

**UPDATED: Please note that we have heard other people have LOST their vanity URL when changing their profile to a page. This may be a glitch that Facebook will fix, but be aware that if your profile is, when you switch to a page you may lose this URL.

**UPDATE 4/1/2011: Due to some technical glitches for some users, Facebook has indefinitely disabled this feature at this time. Stay tuned!

**UPDATE 4/5/2011: Facebook has addressed the technical issues and this featured has again been enabled.

Contributed by: Keith DeVey, Social Media Manager, Milestone Internet Marketing

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