Facebook Insights provides Facebook Page owners and Facebook Platform developers with metrics around their content with deeper engagement analytics and demographics for interactions.
Why: As a business owner, knowing the profile of your target audience is extremely important. Facebook Insights gives a great demographic data which shows Gender, Age, Countries, and Cities. Facebook Insights also gives great Real-Time Analytics of engagements like Active Users, number of Likes, Unlikes and External Referrers.
- Type in your domain address into the text box and select the user, page or application account to link it with.
- Copy the Meta tag provided in the window and add it to the root of your web page.
- Finally click ‘Check Domain’. Once checked, your claimed domain will appear on the left side navigation bar under the “domains” section.
To better experiences on Facebook and improve your business Social strategies, Facebook Insights help Business Owners understand and analyze trends within user growth and demographics, and utilize/create content.
Contributed by: Zaid Ramadan, SEO Specialist, Milestone Internet Marketing